Wayside Publishing

Administration

• Build and configure Engagement Studios to support marketing campaigns
• Create and maintain email templates that align with brand standards
• Develop and manage automation rules to improve lead nurturing workflows
• Clean up and deprecate outdated lead and prospect records, lists, and unused assets
• Organize and structure data to improve reporting capabilities and KPI tracking
• Work directly with Operations and Marketing teams to implement their automation requirements
• Provide occasional Service Cloud administration and troubleshooting support based on weekly bandwidth

Account Engagement, Pardot Administrator – Contractor

Product Analyst

• Track and report on product usage metrics, including engagement, feature adoption, and completion rates.
• Support the definition, tracking, and reporting of success metrics tied to product goals.
• Identify trends, anomalies, and opportunities in product data and translate them into clear takeaways for decision-makers.
• Design actionable reports and dashboards to support roadmap prioritization.
• Maintain clear metric definitions and a consistent event taxonomy, incorporating role-based segmentation and academic seasonality to improve accuracy and interpretation.
• Partner with Engineering to ensure accurate instrumentation and consistent event naming.
• Ensure product data and dashboards are understandable and usable by non-technical stakeholders.
• Document metric definitions and usage standards to support consistent analysis.
• Coordinate surveys, interviews, research logistics, and feedback collection.
• Organize research artifacts, tag themes, and support synthesis of findings.
• Help write research briefs or executive summaries based on interviews, feedback sessions, or usability studies.
• Monitor competitor feature rollouts, positioning shifts, and pricing changes.
• Maintain a centralized knowledge base of market intelligence.
• Provide comparative analysis that informs product and go-to-market decisions.
• Support Product Management and UX document requirements, structured user stories, and key technical dependencies.
• Assist in capturing and organizing decision context and rationale for key initiatives.
• Triage product feedback from Sales, Support, Professional Learning, and Marketing.
• Maintain organized and well-tagged feedback logs.

Product Analyst – Educational Products & Services

• Track and report on product usage metrics, including but not limited to engagement, feature adoption, and completion rates.
• Support the definition, tracking, and reporting of success metrics tied to product goals.
• Identify trends, anomalies, and opportunities in product data and translate them into clear takeaways for decision-makers.
• Design actionable reports and dashboards to support roadmap prioritization.
• Maintain clear metric definitions and a consistent event taxonomy, incorporating role-based segmentation and academic seasonality to improve accuracy and interpretation.
• Partner with Engineering to ensure accurate instrumentation and consistent event naming.
• Ensure product data and dashboards are understandable and usable by non-technical stakeholders.
• Document metric definitions and usage standards to support consistent analysis.
• Coordinate surveys, interviews, research logistics, and feedback collection.
• Organize research artifacts, tag themes, and support synthesis of findings.
• Help write research briefs or executive summaries based on interviews, feedback sessions, or usability studies.
• Monitor competitor feature rollouts, positioning shifts, and pricing changes.
• Maintain a centralized knowledge base of market intelligence.
• Provide comparative analysis that informs product and go-to-market decisions.
• Track emerging EdTech trends, LMS ecosystems, and interoperability standards.
• Help Product Management and UX document requirements, structured user stories, and key technical dependencies.
• Maintain organized and well-tagged feedback logs.
• Summarize insights in recurring cross-functional feedback reviews.

Controller

• Serve as a strategic partner to the CFO, leading the accounting function and supporting our continued growth.
• Oversee day-to-day accounting operations, strengthen internal controls, drive system optimization, and ensure accuracy in all financial reporting.
• Lead, mentor, and develop a team of three accounting professionals, overseeing AP, AR, payroll, and financial analysis.
• Foster a culture of accuracy, efficiency, accountability, and continuous improvement.
• Partner cross-functionally with Operations, Sales, and Product teams to ensure alignment and financial clarity.
• Serve as the primary liaison with external auditors, tax advisors, and banking partners.
• Oversee preparation of periodic GAAP-compliant financial statements.
• Conduct and present financial analysis, including revenue and EBITDA, and working capital.

Sales

• Pardot Administration & Optimization (Primary Focus)
• Build and configure Engagement Studios to support marketing campaigns
• Create and maintain email templates that align with brand standards
• Develop and manage automation rules to improve lead nurturing workflows
• Clean up and deprecate outdated lead and prospect records, lists, and unused assets
• Organize and structure data to improve reporting capabilities and KPI tracking
• Work directly with Operations and Marketing teams to implement their automation requirements
• Service Cloud Support (As Time Permits)

Account Engagement, Pardot Administrator – Contractor

Product Analyst – Educational Products & Services

Product Analyst

Controller

Salesforce Marketing Cloud Account Engagement, Pardot – Contractor