Wayside Publishing

Marketing

• Responsible for leading strategic direction and operational execution of marketing function.
• Manage marketing team members and coordinate work with partners and vendors.
• Own the development and execution of the company’s marketing strategy.
• Ensure marketing activities align with sales pipeline goals and product launch timelines.
• Serve as the central owner of marketing campaigns across all channels.
• Lead marketing and brand stewardship across the organization.
• Own strategic planning and performance measurement of conference participation.
• Develop campaigns supporting the entire customer lifecycle.
• Establish and maintain structured marketing workflows for visibility and accountability.
• Lead development and tracking of marketing performance metrics aligned with business objectives.
• Oversee effective use of marketing technology platforms.
• Ensure the company website functions as a primary marketing and conversion platform.
• Lead and develop the marketing team for consistent performance and accountability.
• Align marketing priorities with sales initiatives and product launches.

Senior Marketing Manager