Wayside Publishing

Director

• Lead, coach, and inspire the Professional Learning team to deliver exceptional educator-facing experiences grounded in pedagogy and purpose.
• Build a culture of collaboration, feedback, ownership, and growth aligned with Wayside’s mission and values.
• Support continuous professional growth for team members through coaching, modeling, and reflective feedback.
• Empower the team to see themselves as both educational leaders and strategic partners who contribute directly to company success.
• Partner closely with Sales to deliver instructionally focused presentations and product demonstrations that help schools make informed, confident adoption decisions.
• Ensure Wayside’s educational credibility and mission are central to every sales interaction, modeling how we sell through education and integrity.
• Oversee design and delivery of implementation trainings and ongoing PD that ensure teachers experience success, confidence, and joy using Wayside products.
• Lead initiatives that extend Wayside’s support beyond current customers — offering meaningful PD for all world language teachers, regardless of product adoption.
• Develop a strategic vision for Professional Learning that aligns with company objectives, market opportunities, and educational best practices.

Director of Professional Learning

Account Manager

• Develop and implement strategic account plans for key customers within your territory, identifying opportunities for expansion, retention, and long-term partnership.
• Understand client goals, district initiatives, budgetary constraints, and timelines to offer tailored solutions aligned with customer success.
• Maintain deep familiarity with district procurement processes, funding cycles, and state-specific adoption requirements.
• Collaborate with the adoptions team to monitor legislation, market trends, and best practices that impact client decisions and procurement cycles.
• Build and nurture strategic relationships with clients through regular communication, site visits, and stakeholder meetings.
• Serve as a trusted advisor, helping clients navigate challenges and ensuring their satisfaction with Wayside Publishing’s products and services.
• Act as a subject matter expert and mentor to junior Account Managers.
• Lead by example in customer engagement, opportunity management, and strategic account planning.
• Share insights, best practices, and lessons learned from the field to help shape team knowledge and approach.
• Work cross-functionally with Marketing, Product Development, Customer Support, and Adoptions teams to ensure alignment and success for assigned accounts.
• Facilitate feedback loops and advocate for client needs to influence product offerings and company strategy.
• Conduct face-to-face meetings with prospective and existing clients.
• Schedule appointments, perform cold calls, and present Wayside’s world language product offerings in person.
• Prepare and present detailed proposals that outline solutions, timelines, and pricing.
• Negotiate terms and handle objections to close sales with mutually beneficial outcomes.
• Maintain accurate records of client interactions, sales activity, and performance metrics using Salesforce.
• Generate reports and analyze trends to assess territory growth, client retention, and pipeline health.
• Represent the voice of the customer internally, ensuring feedback and evolving needs are communicated to product and leadership teams.
• Advocate for customer success throughout the lifecycle of the account.
• Identify new business opportunities within both existing and potential accounts to drive revenue growth and market share.
• Travel approximately 50% of the time, adhering to the company’s travel guidelines.

Senior Account Manager

• Develop and implement strategic account plans for key customers within your territory, identifying opportunities for expansion, retention, and long-term partnership.
• Understand client goals, district initiatives, budgetary constraints, and timelines to offer tailored solutions aligned with customer success.
• Maintain deep familiarity with district procurement processes, funding cycles, and state-specific adoption requirements.
• Collaborate with the adoptions team to monitor legislation, market trends, and best practices that impact client decisions and procurement cycles.
• Build and nurture strategic relationships with clients through regular communication, site visits, and stakeholder meetings.
• Serve as a trusted advisor, helping clients navigate challenges and ensuring their satisfaction with Wayside Publishing’s products and services.
• Act as a subject matter expert and mentor to junior Account Managers; lead by example in customer engagement and strategic account planning.
• Work cross-functionally with Marketing, Product Development, Customer Support, and Adoptions teams to ensure alignment and success for assigned accounts.
• Conduct face-to-face meetings with prospective and existing clients; schedule appointments, perform cold calls, and present Wayside’s world language product offerings in person.
• Prepare and present detailed proposals that outline solutions, timelines, and pricing; negotiate terms and handle objections to close sales.
• Maintain accurate records of client interactions, sales activity, and performance metrics using Salesforce; generate reports and analyze trends.
• Represent the voice of the customer internally and advocate for customer success throughout the lifecycle of the account.
• Identify new business opportunities within both existing and potential accounts to drive revenue growth and market share.
• Travel approximately 50% of the time, adhering to the company’s travel guidelines.
• Other duties as assigned.

• Identify and research potential customers within the assigned territory through prospecting, cold calling, networking events, and attendance at trade shows.
• Build and nurture long-term, strategic relationships with clients through regular meetings, phone calls, site visits, and proactive communication.
• Conduct in-person sales visits and presentations to K–12 schools and districts, including meetings with teachers, department heads, and C-level education executives.
• Understand each client’s world language program goals, challenges, and timelines, and act as a trusted advisor by recommending tailored solutions from Wayside’s portfolio.
• Prepare and present comprehensive proposals, including product recommendations, pricing, timelines, and service packages.
• Guide clients through onboarding and product implementation in collaboration with the customer success and support teams.
• Develop and maintain strategic account plans for key clients, continuously identifying opportunities for account expansion and revenue growth.
• Serve as the voice of the customer, advocating for client needs internally and collaborating with marketing, product, and operations teams.
• Stay informed on industry trends, competitor offerings, and market developments.
• Achieve and exceed assigned sales targets, driving revenue growth and market share within your territory.
• Maintain detailed and up-to-date client records, sales pipeline stages, and activity logs in Salesforce to support accurate forecasting and reporting.
• Travel approximately 50% of the time, which may include monthly flights, strategic territory mapping, and overnight visits, in adherence to the approved travel budget.
• Territory: Pennsylvania and New Jersey (candidate must reside within the territory).