Wayside Publishing

Account Manager

• Play a key role in supporting the Sales Representatives, Account Managers, and Marketing teams to ensure smooth day-to-day operations and to help drive sales initiatives.
• Handle a mix of administrative, marketing, and customer service responsibilities while assisting with Salesforce, Pardot, and other system-related tasks.
• Serve as the primary point of contact for smaller accounts, managing customer inquiries and fostering long-term relationships that contribute to the overall success of the sales team.
• Generate quotes, access codes, and prepare other necessary documentation to assist the sales team and customers.
• Maintain and update Salesforce records, generate reports, and track sales activities to ensure accuracy and timeliness.
• Assist with the preparation of Requests for Proposals (RFPs) in collaboration with Sales Representatives and Account Managers.
• Collaborate with the sales manager and individual sales reps on special projects and monitor ongoing sales benchmarks.
• Conduct account, industry, and regional research to support business development and sales strategies.
• Manage a portfolio of small accounts, proactively address customer inquiries, resolve issues, and ensure high levels of customer satisfaction and retention.
• Coordinate mass outbound communications, including emails, newsletters, and marketing campaigns in collaboration with the marketing team.
• Oversee review and pilot program order processing, ensuring accuracy and timely fulfillment.
• Act as a liaison between the sales team and other internal departments to facilitate smooth communication and project alignment.
• Organize and maintain marketing and sales collateral to ensure the sales team has the necessary resources for success.
• Provide administrative support to the sales staff, including research, data entry, lead generation, and project coordination.
• Assist with travel arrangements, conference planning, event coordination, and customer support at events.
• Track and report on team-related activities and project statuses to maintain transparency and accountability.
• Build and maintain positive relationships with assigned small accounts to encourage long-term partnerships and customer loyalty.
• Travel as needed (estimated 20-50%) for conferences, training, and customer visits.

Associate Account Manager

Manager

• Lead the identification, monitoring, and evaluation of federal, state, and regional grants related to world language programs.
• Maintain a comprehensive grants calendar, flagging deadlines, eligibility requirements, and strategic opportunities.
• Produce fit analyses, ROI evaluations, and risk assessments to guide organizational prioritization.
• Advise Account Managers and leadership on ways to leverage grant opportunities to support business development.
• Serve as the primary owner of RFP review and analysis, including evaluation criteria, compliance requirements, procurement language, and submission logistics.
• Analyze RFP language against state procurement standards and Wayside product capabilities; identify gaps, opportunities, and mitigation strategies.
• Collaborate with Product, Legal, Marketing, and Sales to coordinate RFP responses and ensure alignment across stakeholders.
• Oversee quality control for all RFP submissions and ensure compliance with state-specific adoption requirements.
• Maintain awareness of competitor offerings and use insights to strengthen strategic positioning.
• Oversee the creation of standards correlation artifacts (matrices, alignment tables, evidence statements).
• Ensure high-quality alignment to state standards, ACTFL proficiency frameworks, and relevant content areas.
• Guide the Adoptions team on rubric interpretation, correlation best practices, and instructional alignment.
• Support product-to-standards alignment conversations with Product and Learning Design teams.
• Evaluate Wayside’s product components, including assessments, scaffolding, usability, teacher guidance, and student tasks, to support standards alignment and competitive positioning.
• Write or oversee detailed evidence statements supporting scoring decisions in adoption rubrics.
• Ensure accuracy and quality in research-based rationales included in submissions.
• Support the development of product evidence packets, instructional descriptions, and evaluation documentation.
• Provide day-to-day management for the Adoptions team, including distribution of workload, coaching, performance feedback, and ongoing professional development.
• Ensure the team adheres to deadlines, maintains high-quality standards, and follows consistent correlation and submission processes.
• Build team capability in standards literacy, RFP compliance, and product fluency.
• Collaborate with Sales leadership to forecast adoption needs, staffing requirements, and workflow adjustments.
• Act as the point of escalation for complex adoption requirements or correlation challenges.
• Produce reports on funding trends, win/loss analytics, RFP outcomes, and adoption results.
• Conduct data and market trend analysis, including monitoring new products, emerging AI tools, and evolving procurement practices.
• Recommend process improvements, resource enhancements, and strategic focus areas.
• Support the evolution of Wayside’s adoption strategy and readiness.
• Partner closely with Sales, Product, Customer Enablement, and Marketing to ensure consistency and alignment across submissions.
• Translate product features and instructional outcomes into language aligned with procurement and scoring criteria.
• Contribute to proposal narratives, compliance checklists, and adoption resources.
• Serve on cross-functional working groups or strategic initiatives as needed.
• Perform additional tasks to support organizational goals and adoption success.

Grants, RFPs & Adoptions Manager

Administration

• Build and configure Engagement Studios to support marketing campaigns
• Create and maintain email templates that align with brand standards
• Develop and manage automation rules to improve lead nurturing workflows
• Clean up and deprecate outdated lead and prospect records, lists, and unused assets
• Organize and structure data to improve reporting capabilities and KPI tracking
• Work directly with Operations and Marketing teams to implement their automation requirements
• Provide occasional Service Cloud administration and troubleshooting support based on weekly bandwidth

Account Engagement, Pardot Administrator – Contractor

Product Analyst

• Track and report on product usage metrics, including engagement, feature adoption, and completion rates.
• Support the definition, tracking, and reporting of success metrics tied to product goals.
• Identify trends, anomalies, and opportunities in product data and translate them into clear takeaways for decision-makers.
• Design actionable reports and dashboards to support roadmap prioritization.
• Maintain clear metric definitions and a consistent event taxonomy, incorporating role-based segmentation and academic seasonality to improve accuracy and interpretation.
• Partner with Engineering to ensure accurate instrumentation and consistent event naming.
• Ensure product data and dashboards are understandable and usable by non-technical stakeholders.
• Document metric definitions and usage standards to support consistent analysis.
• Coordinate surveys, interviews, research logistics, and feedback collection.
• Organize research artifacts, tag themes, and support synthesis of findings.
• Help write research briefs or executive summaries based on interviews, feedback sessions, or usability studies.
• Monitor competitor feature rollouts, positioning shifts, and pricing changes.
• Maintain a centralized knowledge base of market intelligence.
• Provide comparative analysis that informs product and go-to-market decisions.
• Support Product Management and UX document requirements, structured user stories, and key technical dependencies.
• Assist in capturing and organizing decision context and rationale for key initiatives.
• Triage product feedback from Sales, Support, Professional Learning, and Marketing.
• Maintain organized and well-tagged feedback logs.

Associate Account Manager

Grants, RFPs & Adoptions Manager

Account Engagement, Pardot Administrator – Contractor

Product Analyst – Educational Products & Services