Senior Marketing Manager

Wayside Publishing

Senior Marketing Manager overseeing marketing strategy and operations for Wayside Publishing. Leading initiatives that drive product adoption and market awareness across multiple channels.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $141,000 - $151,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for leading strategic direction and operational execution of marketing function.
Manage marketing team members and coordinate work with partners and vendors.
Own the development and execution of the company’s marketing strategy.
Ensure marketing activities align with sales pipeline goals and product launch timelines.
Serve as the central owner of marketing campaigns across all channels.
Lead marketing and brand stewardship across the organization.
Own strategic planning and performance measurement of conference participation.
Develop campaigns supporting the entire customer lifecycle.
Establish and maintain structured marketing workflows for visibility and accountability.
Lead development and tracking of marketing performance metrics aligned with business objectives.
Oversee effective use of marketing technology platforms.
Ensure the company website functions as a primary marketing and conversion platform.
Lead and develop the marketing team for consistent performance and accountability.
Align marketing priorities with sales initiatives and product launches.

Requirements

What you’ll need

5+ years of marketing leadership experience.
Demonstrated experience managing integrated marketing campaigns.
Strong project management and workflow management expertise.
Experience using marketing automation platforms (Pardot, HubSpot, or equivalent).
Experience using CRM systems such as Salesforce.
Strong data analysis and reporting capabilities.
Proven ability to manage multiple initiatives simultaneously while maintaining clarity of priorities.
Excellent communication and cross-functional collaboration skills.
Experience in K-12 or educational publishing.
Experience managing conference marketing programs.
Experience managing website content management systems.
Experience developing marketing KPI frameworks tied to revenue growth.
Strong operational discipline.
Clear prioritization and decision-making.
Process-oriented leadership.
Data-driven thinking.
Ability to build scalable marketing systems.
Accountability for team performance and outcomes.

Benefits

Comp & perks

Health insurance with options for dental, vision, life insurance, and more.
Retirement savings plan with employer contribution.
Employer-paid STD and LTD policies.
Paid holidays.
Work/life balance as a company value.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategyintegrated marketing campaignsproject managementworkflow managementdata analysisreportingKPI frameworksmarketing automation platformscontent management systemsperformance metrics

Soft Skills

leadershipcommunicationcross-functional collaborationoperational disciplineprioritizationdecision-makingprocess-orienteddata-driven thinkingaccountabilityteam performance