Wave Mobile Money

Head of Marketing

Wave Mobile Money

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Lead the marketing team: Build and mentor a high-performing marketing team focused on achieving ambitious growth targets.
  • Drive growth by developing and prioritizing marketing strategies effectively: Develop and execute multi-channel product marketing strategies.
  • Optimize the cost of customer acquisition and own marketing budgeting: Collaborate across marketing to establish and manage marketing budgets for each country.
  • Manage Wave’s brand: Oversee brand efforts, ensuring consistent and impactful brand communications.

Requirements

  • Fluency in English and French.
  • At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar.
  • Experience developing or executing B2C marketing strategies in Africa
  • Willingness to travel frequently to operating markets.
  • Compelling storyteller, in writing and verbally.
Benefits
  • Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country).
  • 6 months of fully paid parental leave and subsidised fertility assistance.
  • Flexible vacation, with most folks taking between 21-30 days per year.
  • $10,000 annual charitable donation matching.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multi-channel marketing strategiesB2C marketing strategiesmarketing budgetingcustomer acquisition optimization
Soft Skills
leadershipmentoringstorytellingcommunication