Senior Manager, Content Marketing
Wave HQ
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$114,500 - CA$129,000 per year
Job Level
About the role
- Lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.
- Develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education.
- Partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.
Requirements
- Have 7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company.
- Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful.
- Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction.
- Understand how content connects across the funnel—from awareness to activation to advocacy.
- Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus.
- Have empathy for small business owners and a passion for helping them succeed
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content marketingbrand storytellingSEOkeyword strategycontent performancecontent strategyproduct-led growthcross-functional collaborationproject managementinsights-driven content
Soft Skills
storytellingsimplifying complex topicscreative directionstrategic focusempathycommunicationcollaborationproject managementleadershipcustomer engagement