Wattpad

Executive Creative Director, Consumer Goods

Wattpad

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $140,000 - $160,000 per year

Job Level

Lead

About the role

  • Partner with the Head of Consumer Goods to develop and implement a compelling creative vision and strategy for the relaunch of the WEBTOON Webshop
  • Initiate strategy meetings with key partners and internal stakeholders to understand business objectives and partner needs
  • Manage relationship with webshop licensee to ensure creative deliverables and materials are provided in a timely manner and they meet all expected delivery dates in turn
  • Work with our IP Strategy team and Korean colleagues to identify key product mix to import
  • Gain insights into the WEBTOON fandom with the goal to make the SHOP a destination
  • Develop an IP-focused full-year release plan and supporting workback schedules
  • Collaborate with Traffic Coordinator and Production to develop project schedule templates that allow for scalability
  • Oversee two high-performing teams, providing high-level guidance and creative vision
  • Advise on brand guideline adjustments/best practices to create a recognizable look and feel across all products
  • Stay up on consumer product trends to ensure packaging and book covers fits into ever-evolving market
  • Provide mentorship to in house designer and coach on how to provide feedback and creative direction to our stable of freelancers
  • Lead creative brainstorming sessions to drive GTM strategies for top tier releases
  • Act as a liaison between marketing & publicity and our internal design team (based in Korea) as needed to clarify creative direction
  • Ensure brand consistency across all marketing touchpoints, from social media to product packaging and advertisements
  • Review and approve all creative assets, providing constructive feedback and ensuring adherence to brand guidelines
  • Manage Assistant Manager, Ad Promo providing pathway for growth and development

Requirements

  • 8+ years working in a creatively driven role with at least 3 years managing teams and overseeing budgets
  • Strong leadership skills with the ability to set and prioritize goals, yet willing to be hands-on to get the job done (a “coach-player”)
  • An accountable and proactive troubleshooter driven by fixing problems
  • Experience in consumer-facing platform design, ideally with an e-commerce or sales focus with a strong cross-category portfolio (styleguides, product development and marketing assets)
  • Proficiency with key design tools (Photoshop, Illustrator, etc) and familiarity with project management tools (such as Asana, Monday)
  • A network of freelancer designers, photographers, specialists to tap into
  • Effective written, verbal, and oral communication skills
Benefits
  • Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
  • Health benefits, including vision and dental!
  • Generous PTO and Parental Leave Top-up
  • 401K Contributions
  • Commuter Benefits
  • Global WEBTOON and LINE FRIENDS discount program
  • Winter break shutdown and a whole lot more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
consumer-facing platform designe-commerceproduct developmentmarketing assetscreative directionproject management
Soft skills
leadershipgoal settingproblem solvingmentorshipcommunication