WATI

Performance Marketing Specialist – Paid Social

WATI

full-time

Posted on:

Location Type: Hybrid

Location: Chennai • India

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About the role

  • Campaign Execution: Manage the day-to-day operations of Google campaigns.
  • Landing Page Optimization: Run A/B tests on landing pages to improve Quality Scores and Conversion Rates.
  • Audience Segmentation: Build and refine audience lists to target high-value B2B buyers.
  • Reporting: Track daily and weekly performance metrics, providing actionable insights to the Performance Lead.

Requirements

  • 1-3 years of experience in Paid Social (Meta/LinkedIn preferred).
  • Understanding of the B2B buyer journey and how to use content to nurture leads.
  • Strong copywriting skills for ad captions and headlines.
  • Experience with video ads and creative testing.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google campaignsA/B testingQuality ScoresConversion Ratesaudience segmentationcopywritingvideo adscreative testing