Performance Marketing Lead
WATI
full-time
Posted on:
Location Type: Hybrid
Location: Chennai • India
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Job Level
About the role
- Own the global paid media budget and strategy across Search and Social, ensuring alignment with overall company growth targets.
- Balance the dual goals of Lead Quantity and Lead Quality.
- Hire, mentor, and manage a team of performance specialists to execute best-in-class campaigns.
- Work closely with sales and regional marketing teams to localize global strategies, ensuring campaigns are culturally relevant and optimized for specific market nuances while maintaining global consistency.
- Partner with teams to solve attribution challenges (GA4/HubSpot), ensuring we have a "single source of truth" for ROI.
- Collaborate with the Brand team to build a high-velocity creative testing framework for video and static assets.
- Hire, mentor, and manage a team of performance specialists to execute best-in-class campaigns.
Requirements
- 5+ years of experience in Performance Marketing, preferably in the B2B SaaS space.
- Proven ability to manage campaigns across multiple regions and collaborate with distributed/regional teams.
- You understand that "clicks" don't pay the bills. You optimize for CAC and Pipeline Quality.
- Deep technical mastery of Google Ads and Paid Social platforms.
- Strong analytical skills with the ability to interpret data from GA4, CRM (HubSpot), and ad platforms to drive decisions.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Performance MarketingGoogle AdsPaid SocialCampaign ManagementData AnalysisAttributionCAC OptimizationPipeline Quality OptimizationCreative Testing FrameworkB2B SaaS
Soft skills
Team ManagementMentoringCollaborationCultural RelevanceStrategic AlignmentAnalytical ThinkingProblem SolvingCommunication