WATI

Lifecycle Marketing Lead

WATI

full-time

Posted on:

Location Type: Hybrid

Location: Chennai • 🇮🇳 India

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Job Level

Senior

About the role

  • Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
  • Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
  • In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
  • **Our Platform****The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
  • **Our Backing & Partnerships****Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.**
  • About the Role:We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.
  • *Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed*
  • **What You’ll Do:**
  • - **Journey Mapping: **Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them.
  • - **Automation: **Build and optimize email and in-app workflows in HubSpot to guide users from "Signup" to "Active User" to "Advocate."
  • - **Churn Prevention: **Develop "early warning" campaigns that identify at-risk customers based on usage data and re-engage them before they leave.
  • - **Drive Expansion: **Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time.

Requirements

  • - 4+ years of experience in CRM, Lifecycle, or Retention Marketing.
  • - You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts.
  • - Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly).
  • - You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself.
  • - You know how to write compelling copy and set up rigorous A/B tests for subject lines and content to continuously optimize open rates and conversions.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMLifecycle MarketingRetention MarketingJourney MappingMarketing AutomationA/B TestingEmail WorkflowsIn-app WorkflowsSegmentationChurn Prevention
Soft skills
Strategic ThinkingOperational EfficiencyCopywritingData AnalysisCustomer EngagementBehavioral TriggersCustomer CohortsProblem SolvingCommunicationRelationship Building