Waterford.org

Sales Development Rep

• Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels
• Generate qualified meetings and pipeline opportunities for the School Relations team
• Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs
• Conduct initial outreach and qualification conversations with district and school stakeholders
• Partner closely with School Relations Directors to support strategic account engagement
• Follow up on inbound leads, events leads, and marketing campaigns in a timely manner
• Maintain accurate activity tracking, lead updates, and customer records within Salesforce
• Support execution of campaigns and customer outreach initiatives
• Reinforce consistent messaging and customer-centered communication practices
• Monitor outreach effectiveness and provide feedback on campaign performance and market response
• Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey
• Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape
• Support operational excellence through disciplined CRM usage, activity management, and follow-through
• Participate in ongoing training, coaching, and professional development activities

Sales Development Representative