Sales Development Representative

Waterford.org

School Relations Representative responsible for identifying district opportunities and generating qualified meetings. Collaborating with School Relations Directors and contributing to pipeline growth.

Posted 7/9/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSenior💰 $68,000 - $74,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outbound prospecting, lead generation, and customer engagement within the K–12 education sector. Proficient in utilizing CRM systems like Salesforce to manage customer interactions and track campaign performance.

Highest-signal resume keywords

Outbound ProspectingLead GenerationSalesforce CRM UsageCustomer EngagementStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationActivity TrackingCampaign ExecutionCustomer OutreachQualification Conversations

Soft Skills

Strong Attention to DetailHighly OrganizedInterpersonal SkillsRelationship BuildingCustomer-Centered Communication

Tools & Technologies

SalesforceDigital Communication Platforms

Industry Keywords

K–12 EducationSchool RelationsTerritory ProspectingCustomer JourneyMarket Response

About the role

Key responsibilities & impact

Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels
Generate qualified meetings and pipeline opportunities for the School Relations team
Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs
Conduct initial outreach and qualification conversations with district and school stakeholders
Partner closely with School Relations Directors to support strategic account engagement
Follow up on inbound leads, events leads, and marketing campaigns in a timely manner
Maintain accurate activity tracking, lead updates, and customer records within Salesforce
Support execution of campaigns and customer outreach initiatives
Reinforce consistent messaging and customer-centered communication practices
Monitor outreach effectiveness and provide feedback on campaign performance and market response
Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey
Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape
Support operational excellence through disciplined CRM usage, activity management, and follow-through
Participate in ongoing training, coaching, and professional development activities

Requirements

What you’ll need

1-3 years of experience in sales, customer engagement, lead generation, or education-related roles
Strong written and verbal communication skills
Highly organized with strong attention to detail and follow-through
Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms
Experience using CRM systems such as Salesforce preferred
Strong interpersonal and relationship-building skills
Bachelor’s degree or equivalent experience preferred

Benefits

Comp & perks

Fully paid primary premiums for health insurance
Dental insurance
Basic life insurance
Disability insurance
One-time HSA contribution
Retirement contributions matched up to 5%
Generous vacation, sick, and holiday offering