WaterAid

Marketing Manager – Supporter Retention

WaterAid

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £44,168 - £46,493 per year

About the role

  • Supporter Experience Ownership: Act as the champion for the quality of the Supporter Experience, leading the coordination and optimisation of all automated, multi-channel supporter journeys (excluding direct appeals).
  • Key Channel Delivery: Own the content planning, production, and delivery for core stewardship channels, including the Supporter Magazine, Welcome Journeys, and Feedback Communications.
  • Email Programme Management: Own the day-to-day coordination of the email marketing schedule across all stewardship and engagement communications, ensuring effective sequencing and segmentation.
  • Programme Cohesion: Work with the Senior Manager and Income Appeals Manager to ensure cohesion and alignment across all retention programmes, safeguarding a seamless supporter experience.
  • Financial Contribution: Manage the assigned expenditure budget for the retention programme and contribute actively to annual planning and quarterly reforecasting to maximise retention benefits.
  • Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

  • Retention & Stewardship Expertise: Deep expertise in developing, optimising, and coordinating complex, multi-channel supporter loyalty programmes and automated journeys.
  • Content & Experience Focus: Proven experience in improving the quality of the Supporter Experience and managing high-quality, long-form content production (e.g., supporter magazine) to foster loyalty.
  • Operational & Technical Skills: Strong project management skills, experience in matrix management, and proficiency in working with CRM systems and email marketing platforms.
  • Data-Driven Mindset: Experience in using testing, segmentation, and data analysis to drive optimisation and provide clear rationale for strategic decisions.
  • Although not essential, we’d prefer you to have:
  • Product Development: Experience in New Product Development (NPD) for fundraising or loyalty programmes (e.g. legacy or emergency funds).
  • Professional Qualification: CIM/IDM Qualification or equivalent professional qualification.
  • Non-Profit Experience: Prior experience working in the Non-Profit or International Development
Benefits
  • 36 days’ holiday (including 8 Bank Holidays)
  • Option to buy an extra 5 days’ annual leave
  • Employer pension contribution up to 10 %
  • Flexible and hybrid working arrangements
  • Season ticket loan
  • Free annual eye tests
  • ‘Give as you Earn’ charitable giving scheme
  • Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
  • Sabbaticals
  • One paid volunteer day each year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingcontent productionproject managementdata analysissegmentationtestingmulti-channel marketingretention programmesautomated journeysmatrix management
Soft Skills
leadershipcoordinationoptimisationcommunicationstrategic decision-makingcollaborationattention to detailproblem-solvingcreativityadaptability
Certifications
CIM QualificationIDM Qualification