Content Creator – Celebrity Manager
WaterAid
contract
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Salary
💰 £48,867 per year
About the role
- Lead on delivering a digital talent strategy for WaterAid’s brand, fundraising and political campaigning activities that aligns with the social and digital teams aims:
- Building on the exposure from the #TeamWater campaign in 2025, lead on engaging the YouTube creator community to strategically engage and meaningfully grow our Gen Z audience on the channel.
- Drive and deliver strategic online and offline talent engagement for WaterAid UK organisational priorities, securing talent, creator and influencer support for key communications campaigns and projects
- Lead in developing ideas and implementing new income streams with talent online and on social channels.
- Lead with internal and external stakeholders and help shape decisions around how to progress projects.
- Responsible for strong relationship building and management with talent and their agents, and ensuring they deliver on their commitments.
Requirements
- 4 years+ Proven experience of working with high-profile personalities (celebrities and influencers and content creators)
- Experience of creating content for and strategically growing YouTube channels
- Extensive experience in and knowledge of digital marketing and social media – spanning earned, owned, shared and paid
- Established network of media contacts, talent agents, or content creators.
- Proven experience of generating income streams through talent and online engagement activities
- Experience of delivering impactful talent-led activities that achieve earned and shared reach for campaigns across different digital channels.
- In depth technical expertise (for example, in the mechanics of video creation) is not essential. Knowing where to get great content and how to get it seen is.
- Demonstrable creativity to develop new ideas, collaborate with others and spot opportunities for growth.
- Experience of delivering earned and shared reach for campaigns via talent support
- An experienced and confident presenter/negotiator used to dealing with both internal and external clients
- An effective decision maker, and able to ground decisions in what will make most impact towards the achievement of the strategy.
- Proven experience of working with in-house media teams or directly with the media on celebrity opportunities
- Crisis communications, risk management and safeguarding management experience; proven ability to remain calm in challenging situations.
- Experience of managing projects and motivating others and driving change.
- Understanding of diversity, equity, and inclusion practices in communications
- **Although not essential, we’d prefer you to have:**
- Experience working within the non-profit or social impact space.
- Experience in strategic communications in an international, matrix organisation
- Familiarity with fundraising campaigns and donor engagement.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingsocial mediaYouTube channel growthcontent creationincome generationtalent engagementcampaign managementproject managementcrisis communicationsrisk management
Soft Skills
relationship buildingnegotiationdecision makingcreativitycollaborationpresentation skillsmotivationcalmness under pressurestrategic thinkinginfluence