Warner Music Group

Manager, Platform Optimisation

Warner Music Group

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • You are responsible for driving playlist curation and implementing platform optimization strategies that enhance artist visibility and fan engagement across digital streaming platforms.
  • Reporting into the Vice President, Marketing Services EMEA, this role curates EMEA Topsify playlists, develops SEO-driven playlist strategies, and manages artist profile optimizations as part of broader marketing campaigns.
  • Lead playlist curation, managing Topsify for EMEA to support artist campaigns and regional initiatives.
  • Implement artist DSP & Social profile optimizations (playlist pinning, SEO bios, metadata) as a key component of campaign planning and audience engagement.
  • Develop SEO-driven playlist strategies (fixed and dynamic) to boost discoverability as part of marketing activations.
  • Collaborate with marketing teams across EMEA and global stakeholders to integrate platform optimization into artist marketing strategies.
  • Work with local marketing teams to incorporate regional and cultural nuances into curated playlists and marketing initiatives.
  • Track performance metrics for playlists and (streaming & social) profile optimizations, reporting insights to inform marketing strategy refinements.
  • Stay up to date with DSP features, SEO trends, and platform innovations to continually evolve marketing-driven optimization strategies.

Requirements

  • Proven experience in digital marketing for music, with strong knowledge of DSP ecosystems, playlist curation, and audience growth strategies.
  • Solid understanding of SEO principles, metadata optimization, and content discoverability as marketing levers.
  • Experience in managing curated content within marketing frameworks (e.g., branded playlists).
  • Strong communication and collaboration skills to work effectively across local, regional, and global teams.
  • Ability to analyze platform engagement data and apply insights to marketing campaigns.
  • Passion for music, streaming trends, and creating impactful fan engagement strategies across EMEA.
  • Experience working with multiple EMEA markets and familiar with their unique cultural nuances.
  • Experience working with diverse marketing teams and global campaigns.
  • Existing relationships with regional platform partners.
  • Experience with content monitoring and analytics tools.
Benefits
  • Commitment to creating a work environment that actively values, appreciates, and respects everyone.
  • Encouragement of applications from a wide variety of backgrounds and experiences.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
playlist curationSEO principlesmetadata optimizationcontent discoverabilitydigital marketingaudience growth strategiesperformance metrics analysisDSP ecosystem knowledgecampaign planningcontent monitoring
Soft skills
communication skillscollaboration skillsanalytical skillscultural awarenesspassion for musicteamworkstrategic thinkingcreativityadaptabilityinsight application