Warner Bros. Discovery

Producer, Off-Platform Planning & Content

Warner Bros. Discovery

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $78,540 - $145,860 per year

About the role

  • Partner with teams across CNN to evaluate what social content can be sold responsibly and creatively across CNN’s channels.
  • Vet sponsorship asks and proposals to ensure they are editorially appropriate, platform‑native, and feasible for production timelines.
  • Translate client briefs into actionable creative plans, production calendars, and asset lists.
  • Communicate requirements, deadlines, creative guardrails, and delivery expectations to all stakeholders.
  • Produce, shoot, edit, and package sponsored content for TikTok, Instagram, and other platforms, including shortform vertical video, IG Stories, carousels, cutdowns, etc.
  • Conceptualize and produce serialized or repeatable sponsored formats tailored to TikTok and Instagram.
  • Create platform‑native hooks, captions, thumbnails, and packaging optimized for performance.
  • Maintain creative excellence and uphold CNN’s editorial and brand standards in all sponsored executions.
  • Manage multiple sponsored programs at once, including timelines, approvals, creative reviews, delivery schedules, and handoffs.
  • Serve as the point of coordination between editorial partners and the off-platform team.
  • Ensure all deliverables meet expectations, legal/standards requirements, and platform best practices.

Requirements

  • 3–6 years of experience producing social-first video and visual content.
  • Expertise in creating shortform content across Instagram (Reels, Stories) and TikTok, with a portfolio demonstrating platform fluency.
  • Proficiency in Adobe Premiere Pro.
  • Experience working with sales, marketing, editorial, or branded content teams on client-driven or sponsor-driven executions.
  • Strong editorial judgment and the ability to uphold CNN standards within sponsorship frameworks.
  • Excellent organizational and communication skills: able to track details, juggle multiple projects, and synthesize information across teams.
  • Comfort working in fast-paced, deadline-driven environments.
  • Flexibility for occasional off‑hours, event-based, or rapid-turnaround production as needed.
Benefits
  • health insurance coverage
  • an employee wellness program
  • life and disability insurance
  • a retirement savings plan
  • paid holidays and sick time
  • vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
producing social-first videocreating shortform contentvideo editingproduction planningsponsored content productioncontent packagingplatform-native content creationeditorial judgmentproject management
Soft Skills
organizational skillscommunication skillsdetail-orientedability to juggle multiple projectssynthesizing informationflexibilitycreativitycollaborationtime management