Support and conduct analyses of commerce initiatives across CNN’s digital platforms to identify trends and opportunities for optimizing conversion
Collaborate with cross-functional teams to develop and evaluate hypotheses, contributing to data-driven decision-making
Build and maintain reports and dashboards that track key conversion metrics and key performance indicators
Conduct exploratory analyses to uncover friction points in the user experience and support recommendations for improvement
Develop a deep understanding of commerce data to proactively alert appropriate teams when data is outside of established thresholds, make recommendations based on business insights
Present findings in clear, concise formats to stakeholders, with guidance from senior analysts and managers
Collaborate with data engineering and platform teams to ensure data accuracy and scalability of analytics solutions

Requirements

1 + years of experience in analytics, preferably in affiliate commerce or digital media
Working knowledge of SQL for querying and analyzing large datasets
Advanced proficiency in Excel
Experience with data visualization and dashboarding tools such as Tableau and Looker
Familiarity with basic affiliate - and commerce - analytics concepts to identify key areas for improvement in content, such as audience acquisition behavior, conversions, and content optimizations
Strong attention to detail, a proactive approach to problem- solving and a keen eye for data quality
Curiosity about ecommerce, service journalism, and user behavior , with a strong interest in understanding what drives audience engagement and conversion

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLExceldata visualizationdashboardingTableauLookerdata analysisanalyticsconversion optimizationdata quality

Soft Skills

attention to detailproactive problem-solvingcuriositycommunicationcollaboration