Warner Bros. Discovery

Senior Director, Content Analytics

Warner Bros. Discovery

full-time

Posted on:

Location Type: Hybrid

Location: New York CityDistrict of ColumbiaNew YorkUnited States

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Salary

💰 $147,966 - $274,794 per year

Job Level

Tech Stack

About the role

  • Develop comprehensive methodologies to assess performance of individual pieces of content compared to expectations
  • Deeply understand, measure, and explain the news cycle, providing assessments of content and overall digital performance relative the news cycle of the day
  • Support the growth and deepening of audience engagement for content delivered via streaming products and produce best-in-class insights with tangible opportunities for editorial teams to act on
  • Inform long-term content strategy through deep analytics and modeling synthesized with research
  • Drive the development of self-serve tools for the newsroom to be able to quickly understand performance and inform real-time decisions for coverage and content promotion
  • Co-lead the conversation on digital performance in daily news meetings with editorial partners
  • Partner with audience and engagement analytic teams to evaluate how content drives overall reach and deepens engagement
  • Develop and lead a team of data analysts who partner with product and editorial teams
  • Execute on the analytic strategy of content groups within CNN, building programs to deliver data analysis, experimentation, and survey-based research in support of product and editorial decisions
  • Evaluate existing and develop new metrics, reports, and dashboards for internal audiences; create consistent and documented data definitions for key content metrics
  • Apply both quantitative disciplines and creativity to translate data into actionable insights through data visualization
  • Define and validate data by working with business partners to ensure data quality and alignment with company-wide data logic/naming conventions
  • Work with internal or external data partners to process, organize, and connect various data sources, including content metadata, behavioral user data, and third-party audience and customer satisfaction data.

Requirements

  • 10+ years of experience in data/analytics or related field
  • 3+ years of experience managing and building an analytics team
  • Experience with BI tools (e.g. Looker, Domo, Tableau, etc.)
  • Significant experience using SQL to explore and analyze large data sets in cloud environments
  • Experience with providing data requirements while working with structured and unstructured data sets
  • Experience with digital news, streaming content or relevant digital analytics experience plus strong interest in news
Benefits
  • Health insurance coverage
  • Employee wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays and sick time
  • Vacation
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisdata visualizationSQLanalytics strategymetrics developmentreportingdashboard creationdata quality assurancequantitative analysisdata modeling
Soft Skills
leadershipteam managementcommunicationcollaborationstrategic thinkingcreativityproblem-solvinginsight generationaudience engagementperformance assessment