War Room

Senior Campaign Manager

War Room

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$74,000 - CA$88,000 per year

Job Level

Senior

About the role

  • Lead the planning and execution of complex paid media strategies across multiple platforms including programmatic, search, and social.
  • Develop strategic recommendations to drive performance improvements for high-value client accounts.
  • Identify opportunities to improve campaign structure, targeting, and bidding strategies to maximize return on investment.
  • Translate campaign data into actionable insights and strategic recommendations for internal teams and clients.
  • Oversee the setup, trafficking, and ongoing management of large-scale digital advertising campaigns.
  • Monitor campaign pacing, delivery, and performance to ensure campaigns meet or exceed client KPIs.
  • Conduct advanced campaign analysis to identify trends, opportunities, and risks.
  • Implement optimization strategies across channels to improve campaign efficiency and performance.
  • Provide advanced technical support for troubleshooting issues related to creative assets, tracking tags, platform integrations, and data discrepancies.
  • Work with internal teams to ensure tracking, tagging, and attribution are implemented correctly.
  • Escalate platform issues to technology partners when required and manage resolution.
  • Analyze campaign data and performance trends to provide meaningful insights and recommendations.
  • Support Account Managers with strategic reporting and performance analysis for clients.
  • Ensure accurate reporting and data integrity across platforms and analytics tools.
  • Partner closely with Account Managers, Optimization Specialists, and Data Analysts to drive strong campaign outcomes.
  • Mentor Campaign Managers and Assistant Campaign Managers, sharing knowledge and best practices.
  • Contribute to improving internal campaign management processes, workflows, and operational efficiency.

Requirements

  • Bachelor’s degree or college diploma in Marketing, Advertising, Communications, Business, or a related field
  • 6+ years of progressive experience in digital campaign management, media planning/buying, or advertising, either in an agency or in-house environment
  • Experience with digital media planning and buying across multiple channels including programmatic, search, and social
  • Proven experience managing large-scale digital media budgets of $5M+ annually
  • Certification in DV360, SA360, Google Analytics, Google Ads, and Facebook/Meta
  • Certification in Campaign Manager 360 (CM360)
  • Hands-on experience setting up and managing campaigns on Search Ads platforms (Google, Microsoft Bing, Yahoo) and DV360
  • Strong working knowledge of Facebook Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms
  • Experience working with third-party creative automation platforms such as Spaceback
  • Experience using Dynamic Creative Optimization (DCO) tools
  • Familiarity with media research and planning tools such as ComScore, eMarketer, or similar platforms
  • Experience using Google Tag Manager, including understanding tags and troubleshooting tracking issues
  • Advanced proficiency in Microsoft Excel, including Pivot Tables, dashboards, and macros
  • Strong understanding of the digital advertising and ad tech ecosystem
  • Excellent English communication skills, both written and verbal (in-person, phone, and email)
  • Ability to manage multiple priorities and perform effectively under pressure across different business verticals
  • Strong attention to detail and organizational skills.
Benefits
  • Remote work + Summer Hour Fridays
  • 3 weeks of annual paid vacation with tenure increases
  • Additional paid holiday season break
  • Paid sick leave
  • Extended Health and Dental benefits + Wellness spending account
  • Professional development funding
  • Retirement savings matching
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital campaign managementmedia planningmedia buyingcampaign analysisoptimization strategiesdata analysisbudget managementtracking and taggingtroubleshootingDynamic Creative Optimization
Soft Skills
communication skillsorganizational skillsattention to detailmentoringstrategic thinkingproblem-solvingtime managementcollaborationperformance analysisclient management
Certifications
DV360 certificationSA360 certificationGoogle Analytics certificationGoogle Ads certificationFacebook/Meta certificationCampaign Manager 360 certification