War Room

Performance Marketing

• Manage the setup, trafficking, and day-to-day management of digital advertising campaigns across multiple platforms.
• Execute paid search campaigns including account setup, campaign structuring, keyword development, ad copy creation and testing, and bid/budget management.
• Ensure campaigns are launched accurately by performing quality assurance (QA) on ads, tracking tags, and data uploads.
• Maintain campaign organization and platform setups to ensure operational efficiency.
• Monitor campaign pacing, delivery, and performance to ensure campaigns meet client goals.
• Analyze campaign performance using reporting and analytics tools to identify optimization opportunities.
• Develop and implement optimization recommendations aligned with client objectives.
• Perform regular campaign audits to ensure campaigns are running efficiently and accurately.
• Pull and prepare campaign reports for internal teams and Account Managers.
• Use reporting, analytics, and trend analysis tools to evaluate campaign performance.
• Provide insights and recommendations based on campaign data and performance trends.
• Act as a technical resource for troubleshooting issues related to creative assets, tracking tags, and platform functionality.
• Escalate platform or technical issues to technology partners when necessary.
• Identify usage or performance concerns and recommend solutions to Account Managers.
• Collaborate closely with Campaign Managers, Account Managers, and Data Analysts to improve campaign performance.
• Support Account Managers in evaluating and testing new platform features and products.
• Contribute to internal initiatives that improve trafficking workflows, data processes, and campaign operations.
• Support the development of junior team members and new team members by sharing knowledge and best practices.

Campaign Manager

• Lead the planning and execution of complex paid media strategies across multiple platforms including programmatic, search, and social.
• Develop strategic recommendations to drive performance improvements for high-value client accounts.
• Identify opportunities to improve campaign structure, targeting, and bidding strategies to maximize return on investment.
• Translate campaign data into actionable insights and strategic recommendations for internal teams and clients.
• Oversee the setup, trafficking, and ongoing management of large-scale digital advertising campaigns.
• Monitor campaign pacing, delivery, and performance to ensure campaigns meet or exceed client KPIs.
• Conduct advanced campaign analysis to identify trends, opportunities, and risks.
• Implement optimization strategies across channels to improve campaign efficiency and performance.
• Provide advanced technical support for troubleshooting issues related to creative assets, tracking tags, platform integrations, and data discrepancies.
• Work with internal teams to ensure tracking, tagging, and attribution are implemented correctly.
• Escalate platform issues to technology partners when required and manage resolution.
• Analyze campaign data and performance trends to provide meaningful insights and recommendations.
• Support Account Managers with strategic reporting and performance analysis for clients.
• Ensure accurate reporting and data integrity across platforms and analytics tools.
• Partner closely with Account Managers, Optimization Specialists, and Data Analysts to drive strong campaign outcomes.
• Mentor Campaign Managers and Assistant Campaign Managers, sharing knowledge and best practices.
• Contribute to improving internal campaign management processes, workflows, and operational efficiency.

Senior Campaign Manager

Sales

• Own the sales process end-to-end — from prospecting and outreach through discovery, proposal development, and closing new business.
• Identify and target new opportunities through research, networking, outbound outreach, and other creative lead-generation tactics.
• Understand client goals and challenges, positioning our digital marketing and technical services strategically to deliver results.
• Build strong, long-term relationships with clients, acting as a trusted advisor and ensuring seamless handoffs to account teams.
• Partner with technical and marketing experts to develop tailored proposals and ensure alignment with client objectives.
• Maintain a robust sales pipeline, prioritize effectively, and consistently meet or exceed revenue targets.
• Contribute to agency-wide growth strategies by identifying new market opportunities, shaping service offerings, and ensuring sales goals align with company vision.
• Lead the development of sales department objectives and key results (OKRs), track progress, and report outcomes to ensure alignment with organizational priorities.
• Establish the foundation for a scalable sales function by defining best practices, contributing to growth strategy, and preparing to mentor or lead a team as the company expands.

Campaign Manager

Senior Campaign Manager

Director of Sales – Montreal, Remote