War Room

Campaign Manager

War Room

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$60,000 - CA$72,000 per year

About the role

  • Manage the setup, trafficking, and day-to-day management of digital advertising campaigns across multiple platforms.
  • Execute paid search campaigns including account setup, campaign structuring, keyword development, ad copy creation and testing, and bid/budget management.
  • Ensure campaigns are launched accurately by performing quality assurance (QA) on ads, tracking tags, and data uploads.
  • Maintain campaign organization and platform setups to ensure operational efficiency.
  • Monitor campaign pacing, delivery, and performance to ensure campaigns meet client goals.
  • Analyze campaign performance using reporting and analytics tools to identify optimization opportunities.
  • Develop and implement optimization recommendations aligned with client objectives.
  • Perform regular campaign audits to ensure campaigns are running efficiently and accurately.
  • Pull and prepare campaign reports for internal teams and Account Managers.
  • Use reporting, analytics, and trend analysis tools to evaluate campaign performance.
  • Provide insights and recommendations based on campaign data and performance trends.
  • Act as a technical resource for troubleshooting issues related to creative assets, tracking tags, and platform functionality.
  • Escalate platform or technical issues to technology partners when necessary.
  • Identify usage or performance concerns and recommend solutions to Account Managers.
  • Collaborate closely with Campaign Managers, Account Managers, and Data Analysts to improve campaign performance.
  • Support Account Managers in evaluating and testing new platform features and products.
  • Contribute to internal initiatives that improve trafficking workflows, data processes, and campaign operations.
  • Support the development of junior team members and new team members by sharing knowledge and best practices.

Requirements

  • 2–4 years of experience in paid media management, either at a digital marketing agency or in an in-house marketing team.
  • Experience with digital media planning and buying across multiple channels.
  • Certification in Google Analytics, Google Ads, and Facebook/Meta.
  • Hands-on experience with Search Ads platforms, including Google Ads, Microsoft Bing, and Yahoo.
  • Experience managing $3M+ in annual digital media budgets.
  • Working knowledge of Meta Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms.
  • Familiarity with media and research tools such as ComScore, eMarketer, or similar platforms.
  • Experience with Google Tag Manager, including understanding tags and identifying or troubleshooting tracking issues.
  • Advanced Microsoft Excel skills, including Pivot Tables, dashboards, and macros.
  • Strong understanding of the digital advertising and ad tech landscape.
Benefits
  • Remote work + Summer Hour Fridays
  • 3 weeks of annual paid vacation with tenure increases
  • Additional paid holiday season break
  • Paid sick leave
  • Extended Health and Dental benefits + Wellness spending account
  • Professional development funding
  • Retirement savings matching
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementdigital media planningcampaign structuringkeyword developmentad copy creationbid managementcampaign optimizationdata analysisquality assurancebudget management
Soft Skills
collaborationtroubleshootingcommunicationmentorshipanalytical thinkingproblem-solvingorganizational skillsattention to detailinsight generationrecommendation development
Certifications
Google Analytics certificationGoogle Ads certificationFacebook/Meta certification