Wantable

Copywriter

• Work closely with Creative Director, Content Director, and stakeholders to align creative vision and marketing objectives.
• Write and optimize copy across upper and lower funnel to maximize conversion rates.
• Use performance data and strategic feedback to inform and iterate on copy.
• Continuously track, analyze, and refine copy performance based on insights and customer feedback.
• Ensure copy and design are well-integrated for visual and verbal harmony across channels.
• Pitch new approaches and contribute to developing copy test plans to improve performance.
• Proofread and edit copy for accuracy, brand adherence, and cultural relevance.
• Stay current on fashion, social, cultural, and language trends to keep messaging relevant.

Digital Copywriter