Senior SEO Manager, Organic Growth

Wander

full-time

Posted on: 9/24/2025

Origin: • 🇺🇸 United States

✨ AI Apply

Senior

JavaScriptNext.jsReactSQL

About the role

Own the SEO strategy & roadmap: define north‑star metrics and build the measurement plan.
Build and iterate a quarterly roadmap across technical SEO, content, and authority/digital PR.
Run day‑to‑day program management: standups, backlog, briefs, QA, and post‑mortems.
Partner closely with Engineering to improve crawlability, indexation, site architecture, internal linking, Core Web Vitals, canonicalization, structured data, and JavaScript rendering.
Ship content that ranks and converts: own keyword/opportunity mapping, content architecture, briefs, on‑page optimization, and internal linking modules for property, destination, and inspiration pages.
Drive authority growth with our agency: campaign strategy, newsroom cadence, asset/angle development, prospecting guidelines, and quality control.
Operationalize AEO: enrich and validate schema, target SERP features/AI overviews, and use tools to monitor surfaces and fill gaps.
Establish SEO guardrails in our design system and CMS/templates; add automated checks to CI/CD.
Create repeatable playbooks for new home launches, new destinations, and programmatic landing pages; champion E‑E‑A‑T signals.
Build dashboards (GSC/GA4 + BI), run cohort/forecast analyses, and design pragmatic test‑and‑learn frameworks to tie SEO work to bookings and revenue.
Report progress and learnings clearly to Growth leadership and exec stakeholders.

5–8+ years owning SEO for high‑growth consumer brands.
Proven track record driving material organic revenue/booking growth.
Strong technical SEO chops (crawl/indexation, architecture, CWV, schema, canonicalization, hreflang where applicable, log‑file analysis) and experience partnering directly with engineering.
Content strategy + on‑page optimization experience across landing pages, blogs/guides, and programmatic templates.
Authority growth experience: digital PR/link earning and off‑page quality standards.
Agency/vendor management experience.
Tools: Google Search Console, GA4, Ahrefs and/or Semrush, Profound (or similar AEO monitoring), and a modern BI stack.
Travel/hospitality or marketplace experience; local/destination SEO at scale. (Nice-to-have)
Experience with structured data for Lodging/VacationRental‑like entities and commerce. (Nice-to-have)
Familiarity with modern web stacks (React/Next.js, headless CMS) and basics of HTML/CSS/JS; SQL for analysis a plus. (Nice-to-have)
Experience collaborating with Creative/Brand on content and with Performance teams to separate brand vs. non‑brand impacts. (Nice-to-have)
Comfort leading a small pod with agency partners. (Nice-to-have)