Media Buyer, Paid Search
Walz Tetrick Advertising
full-time
Posted on:
Location Type: Hybrid
Location: Mission • Kansas • United States
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About the role
- Conduct comprehensive keyword research to identify relevant search terms and opportunities for campaign optimization.
- Develop and implement strategic paid search campaigns that are aligned with client objectives as well as budgets.
- Create compelling ad copy and ad assets that drive clicks and conversions while maintaining consistency for each brand.
- Monitor campaign performance, analyzing key metrics such as CTR, conversion rates, and ROAS.
- Optimize campaign performance through ongoing testing and refinement of keywords, targeting, and ad assets.
- Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success.
- Provide regular reports and insights to clients, highlighting campaign performance and recommending strategic adjustments.
- Stay up to date on industry trends, best practices, and platform updates to continually enhance campaign effectiveness.
Requirements
- 3+ years’ experience managing paid search campaigns, preferably in an agency setting.
- Demonstrated expertise in paid search advertising platforms and technology.
- Proven experience in media buying and executing campaigns directly within paid search platforms, handling diverse objectives and budgets.
- Proficiency in Google Ads, and Search Ads 360, including campaign setup, optimization, and reporting.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication skills with the ability to interpret data and draw actionable insights.
- Detail oriented with a focus on delivering high-quality work in a fast-paced environment.
- Google Ads certification and experience with Google Analytics are a plus.
Benefits
- 401(k) with an employer match
- Long-term disability and dental insurance
- Excellent health insurance
- 90 percent of the employees’ premiums paid by the agency
- Generous paid time off policy including volunteer days
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
keyword researchpaid search campaignsad copy creationcampaign performance analysisCTR analysisconversion rate optimizationROAS analysismedia buyingcampaign optimizationdata interpretation
Soft skills
communication skillsanalytical skillsdetail orientedcollaborationstrategic thinkingreportinginsight generationtime managementadaptabilityproblem solving
Certifications
Google Ads certification