Walmart

Manager, Digital Media – Social Community & Cultural Intelligence

Walmart

full-time

Posted on:

Location Type: Hybrid

Location: San Bruno • California • New Jersey • United States

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Salary

💰 $104,000 - $202,000 per year

About the role

  • Managing daily community engagement across all channels, including comments, tags, and hashtags
  • Build and nurture relationships with long-time brand advocates while strategically engaging new customers to expand community reach
  • Contribute to our overarching social listening strategy to surface and analyze online conversations and contextualize trends related to our brand, products, and industry
  • Leverage social listening tools to find opportunities for engagement, monitor/flag issues, and inform cross-functional teams including Product, Comms, and Customer Care
  • Humanize the brand by fostering thoughtful, brand-aligned conversations with our audience
  • Develop creative ways to deepen community participation and strengthen brand affinity
  • Help design, build, and scale a community of brand fanatics to serve as an ongoing source of early-stage consumer insights
  • Utilize social tools and AI to sift through millions of data points to surface actionable insights related to customer behavior and social media trends to identify target audience segments and support the development of strategies to engage and attract them
  • Stay dialed into platform trends, viral formats, and cultural moments to inject relevance and speed into everything we make

Requirements

  • BA/BS in Business, Marketing, Communications or related field (or equivalent experience)
  • 2+ years managing social media or community engagement for a consumer-facing brand
  • Demonstrated experience using social listening and analytics tools (e.g., Sprinklr, Brandwatch, Talkwalker, etc.)
  • Proven ability to effectively communicate and collaborate with cross-functional teams (e.g., Product, PR, Customer Service)
  • Strong copywriting and communication skills, with a keen eye for brand voice and tone
  • Familiarity with social media platforms’ unique features, algorithms, and best practices
  • Ability to analyze and interpret social data to surface actionable insights
  • Experience managing and moderating online communities, forums, or ambassador programs
  • Comfortable working in a fast-paced, always-on environment with shifting priorities.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media managementcommunity engagementsocial listeningdata analysiscopywritingcustomer behavior analysistrend analysisonline community moderationbrand affinity developmentconsumer insights
Soft Skills
communicationcollaborationrelationship buildingcreativityadaptabilitystrategic thinkingproblem-solvingattention to detailorganizational skillsinterpersonal skills