Walmart

Director, Digital Media – Content Strategy

Walmart

full-time

Posted on:

Location Type: Hybrid

Location: Hoboken • California • New Jersey • United States

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Salary

💰 $132,000 - $264,000 per year

Job Level

Lead

About the role

  • Develop and lead business strategies that enable creators to produce story-led, discovery-driven content.
  • Partner with engineering, product, business, design, ecommerce and cross-functional teams.
  • Evolve and scale creator-first content production, including incentive models, platform & program offerings, & unified user experiences.
  • Cultivate and lead a growing team that strategically balances creator storytelling with performance-based outcomes.
  • Drive efforts internally & externally with executive partners, leadership, and cross-functional teams.
  • Define and own the enterprise content strategy for how social & creator-led content is used across multiple surfaces and platforms (e.g. paid, onsite, in-app, etc.).
  • Pilot and scale new platforms, features, and content formats.
  • Develop editorial stories and storytelling-led briefs that inspire & guide creators’ content development output, while factoring in creative quality, speed-to-market, and cultural/trending relevance.
  • Partner with creative teams and creators to produce content based on business targets, campaign objectives, & editorial calendars.
  • Guide strategy for creators, influencers, and social partnerships in collaboration with Walmart Creator and internal social teams.
  • Define success metrics and KPIs for social content performance across platforms. Partner with analytics teams to translate data into insights, learnings, and action.
  • Create and progress experimentation roadmap.

Requirements

  • Minimum 10+ years of work experience in a related area (e.g. Influencer Marketing, Creator Platforms, Content Marketing, Digital Marketing)
  • Deep expertise in social commerce & the creator economy, inclusive of media partners, social players/networks, and how consumers are using them in the US and internationally
  • Experience with social commerce platforms and/or activations
  • Quantitative and qualitative data analysis, and ability to create future strategies based on insights
  • Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights
  • Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.
  • Effective communication skills – you’re equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a “make things happen” attitude)
  • Highly organized and detail-oriented.
  • Builder mentality, ability to build programs from the ground up and self-start with little direction.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingdigital marketingsocial commercedata analysisstorytellingKPI definitioncontent strategyeditorial developmentcreator economyinfluencer marketing
Soft Skills
written communicationoral presentationorganizational skillsdetail-orientedrelationship buildingstrategic thinkingcollaborationcreativityself-starterproblem-solving