Director, Marketing Planning and Strategy – Embedded eCommerce Partner, Omnichannel, Member Experience
Walmart
full-time
Posted on:
Location Type: Office
Location: Bentonville • United States
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Salary
💰 $110,000 - $220,000 per year
Job Level
About the role
- Build the "Marketing supports eCom" blueprint: define how Marketing best drives eCommerce growth, create clear decision flows, and establish a rhythm for shared planning.
- Connect campaigns to the experience: ensure every major initiative ladders into a real on-site/app/in-club journey.
- Drive digital penetration growth: influence strategies that increase members shopping both online and in club.
- Own performance interpretation and proactive pivots: read dashboards, spot leading indicators, diagnose why, and mobilize the right owners quickly.
- Translate product releases into growth moments: stay fluent in eCom capability updates and turn them into clear member value stories.
- Create a unified, executive-ready narrative: communicate business health, growth drivers, and tradeoffs.
- Run a 6+ month GTM pipeline and playbooks: build launch readiness with positioning, messaging, KPIs, and roles.
- Lead a small, high-leverage team: manage one direct report and ensure the team is focused on high-impact work.
- Partner tightly with Channel Activation and Marketing Analytics: connect media and channel performance to eCom outcomes and keep execution owners moving fast.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
- 1 year's supervisory experience or experience leading cross-functional projects.
Benefits
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
eCommerce growthperformance interpretationdata analysiscampaign managementgo-to-market strategyKPI developmentmarketing analyticsdecision flow creationproduct release translationnarrative communication
Soft Skills
leadershipteam managementcross-functional collaborationstrategic thinkingcommunicationproblem-solvinginfluencingadaptabilityproject managementexecutive presentation
Certifications
Bachelor's degreeMarketing certification