Walmart

Senior Manager, Brand and Communications

Walmart

full-time

Posted on:

Location Type: Office

Location: Bentonville • United States

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Salary

💰 $90,000 - $180,000 per year

Job Level

Senior

About the role

  • Lead and develop a team of recruitment marketing professionals, fostering a collaborative and growth-oriented culture.
  • Partner with the Director of Talent Attraction to help shape recruitment marketing strategy and translate priorities into plans.
  • Oversee the planning and execution of recruitment marketing campaigns that drive quality conversions.
  • Partner with Talent Acquisition teams to understand hiring needs and deliver effective recruitment marketing support.
  • Collaborate with Employer Brand and Sourcing partners to ensure cohesive talent attraction efforts.
  • Use data and insights to optimize campaigns, improve outcomes, and inform future planning.
  • Identify opportunities to test and scale new channels, tools, and approaches that elevate how Walmart attracts talent.

Requirements

  • 10+ years of experience in recruitment marketing, employer branding, or digital marketing, ideally within a complex or high-volume environment.
  • Proven experience leading and developing teams, with a people-first and hands-on leadership approach.
  • Strong strategic thinking paired with executional strength.
  • Data fluency, with the ability to translate insights into action and improved performance.
  • Compelling storytelling skills that bring employer brand and role-specific messaging to life.
  • Experience managing recruitment marketing budgets and optimizing spend to drive results.
  • A collaborative mindset and comfort partnering across teams and senior stakeholders.
  • Bachelor’s degree in Marketing, Communications, Business Administration or related field and 4 years' of experience in digital marketing, communications, advertising, or related field, OR Master's degree and 2 years' of experience in digital marketing, communications, advertising, or related field, OR 7 years' experience in digital marketing, communications, advertising, or related field.
  • 3 years' of supervisory or project management experience.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • You will also receive PTO and/or PPTO for vacation, sick leave, holidays, or other purposes.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
recruitment marketingemployer brandingdigital marketingcampaign planningdata analysisbudget managementstorytellingperformance optimizationchannel testingmarketing strategy
Soft skills
leadershipcollaborationstrategic thinkingexecutional strengthdata fluencycommunicationpeople-first approachhands-on leadershipmindsetstakeholder partnership
Certifications
Bachelor's degreeMaster's degree