Walmart

Senior Analyst, Marketing Planning and Strategy

Walmart

full-time

Posted on:

Location Type: Hybrid

Location: Hoboken • California, New Jersey • 🇺🇸 United States

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Salary

💰 $84,000 - $156,000 per year

Job Level

Senior

About the role

  • Support the strategic planning and execution of Walmart Connect’s portfolio of internal events.
  • Partner with the Senior Manager to help define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
  • Lead the execution of assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met.
  • Collaborate with cross-functional partners including Sales, Marketing, Communications, Product Marketing, Media Insights, and others to ensure programming and storytelling support strategic priorities.
  • Build and manage detailed project plans, timelines, and workflows to support seamless event execution.
  • Work closely with Brand & Content Strategy and Creative teams to support cohesive, narrative-driven event experiences and consistent brand identity across activations, collateral, and digital touchpoints.
  • Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
  • Manage registration, attendee communications, rooming lists, itineraries, and on-site operational details.
  • Support on-site execution by coordinating vendors, assisting leadership, welcoming guests, and helping resolve real-time issues.
  • Contribute to post-event surveys, reporting, and performance insights to measure impact and inform future planning.
  • Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager.
  • Document learnings and identify opportunities to streamline processes and improve future experiences.
  • Always act in accordance with Walmart values and our everyday low-cost ethos.

Requirements

  • 3-5 years of experience in industry marketing, event marketing, or large-scale event execution
  • Experience supporting or leading high-visibility, client-facing or executive-level events
  • Exposure to media, advertising, retail media, or technology industries
  • Strong project management and organizational skills with attention to detail
  • Ability to translate strategy into clear execution plans
  • Experience working with vendors, budgets, and operational logistics
  • Strong written and verbal communication skills
  • Comfortable working in a fast-paced, highly collaborative environment
  • Ability to build effective working relationships across cross-functional teams
  • Willingness to travel for on-site execution
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event marketingproject managementbudget trackingvendor evaluationlogistics coordinationKPI measurementperformance reportingregistration managementtimeline managementprocess improvement
Soft skills
organizational skillsattention to detailwritten communicationverbal communicationcollaborationrelationship buildingstrategic thinkingproblem-solvingadaptabilityleadership