Walmart

Senior Manager, Marketing Planning and Strategy

Walmart

full-time

Posted on:

Location Type: Office

Location: Hoboken • California • New Jersey • United States

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Salary

💰 $108,000 - $216,000 per year

Job Level

Senior

About the role

  • Own administration, optimization, and governance of Seismic and related content management and enablement platforms.
  • Define and enforce standards for content architecture, taxonomy, metadata, permissions, and version control.
  • Ensure content systems support enterprise requirements for brand, compliance, and data security.
  • Establish and manage lifecycle policies for content creation, review, publication, refresh, and retirement.
  • Maintain system hygiene, including audits, cleanup, and archival strategies.
  • Partner with IT, Data, and Vendor teams to manage integrations between content platforms, analytics tools, and AI solutions.
  • Optimize search, tagging, and content organization to improve findability and reuse.
  • Build and maintain dashboards for content usage, adoption, and performance.

Requirements

  • 8–10+ years of experience in content management, enablement systems, marketing operations, or digital platforms.
  • Deep experience with Seismic or similar enterprise content/enablement platforms.
  • Strong understanding of content governance, taxonomy, and lifecycle management.
  • Proven ability to lead platform strategy in complex, matrixed organizations.
  • Excellent analytical, technical, and stakeholder management skills.
  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
Benefits
  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content managementcontent governancetaxonomymetadataversion controllifecycle managementanalytics toolsdashboard creationdata securitycontent architecture
Soft Skills
analytical skillstechnical skillsstakeholder managementleadershiporganizational skills