Senior Manager, Marketing Planning and Strategy
Walmart
full-time
Posted on:
Location Type: Office
Location: Hoboken • California, New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $108,000 - $216,000 per year
Job Level
Senior
About the role
- Own administration, optimization, and governance of Seismic and related content management and enablement platforms.
- Define and enforce standards for content architecture, taxonomy, metadata, permissions, and version control.
- Ensure content systems support enterprise requirements for brand, compliance, and data security.
- Establish and manage lifecycle policies for content creation, review, publication, refresh, and retirement.
- Maintain system hygiene, including audits, cleanup, and archival strategies.
- Partner with IT, Data, and Vendor teams to manage integrations between content platforms, analytics tools, and AI solutions.
- Optimize search, tagging, and content organization to improve findability and reuse.
- Build and maintain dashboards for content usage, adoption, and performance.
Requirements
- 8–10+ years of experience in content management, enablement systems, marketing operations, or digital platforms.
- Deep experience with Seismic or similar enterprise content/enablement platforms.
- Strong understanding of content governance, taxonomy, and lifecycle management.
- Proven ability to lead platform strategy in complex, matrixed organizations.
- Excellent analytical, technical, and stakeholder management skills.
- Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content managementcontent governancetaxonomymetadataversion controllifecycle managementanalytics toolsdashboard creationdata securitycontent architecture
Soft skills
analytical skillstechnical skillsstakeholder managementleadershiporganizational skills