Senior Manager, Marketing Planning and Strategy
Walmart
full-time
Posted on:
Location Type: Hybrid
Location: San Bruno • California, New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $117,000 - $234,000 per year
Job Level
Senior
About the role
- Define and own the content innovation roadmap in alignment with Walmart Connect business priorities.
- Identify opportunities where AI, automation, or new content models can unlock scale and efficiency.
- Balance experimentation with operational rigor, ensuring innovations are scalable and sustainable.
- Lead pilots and deployments of AI-powered tools for content creation, summarization, tagging, personalization, and insights.
- Partner with Legal, Privacy, and Brand teams to establish responsible AI guidelines and governance.
- Design modular, reusable content frameworks that enable rapid customization by vertical and industry teams.
- Run structured pilots and proofs-of-concept for new content formats, workflows, and enablement experiences.
- Collaborate with Systems to integrate innovation into platforms like Seismic.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
- Demonstrated experience leading AI or automation initiatives in a content or enablement environment.
- Strong understanding of content workflows, governance, and enterprise brand considerations.
- Proven ability to lead experimentation and translate pilots into scalable solutions.
- Excellent stakeholder management and executive communication skills.
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
AIautomationcontent creationcontent summarizationcontent taggingcontent personalizationcontent insightscontent workflowsscalable solutionsmodular content frameworks
Soft skills
stakeholder managementexecutive communicationleadershipexperimentationcollaboration