Director, Marketing Planning and Strategy
Walmart
full-time
Posted on:
Location Type: Office
Location: Hoboken • California, New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $132,000 - $286,000 per year
Job Level
Lead
About the role
- Connect Vertical, Industry & Content Teams: Act as the central point of coordination across vertical, industry, and centralized content teams to align priorities, planning, and execution.
- Centralize & Scale the Content Ecosystem: Build and oversee a unified content library that serves as the single source of truth for marketing, brand, and sales enablement assets.
- Lead Platform Governance & Enablement: Own governance and optimization of Seismic and related enablement platforms, including permissions, tagging models, lifecycle management, and version control.
- Drive Innovation Through AI & Automation: Identify and deploy AI-driven solutions to automate content creation, tagging, personalization, and distribution.
- Streamline Cross-Functional Workflows: Redesign content creation, review, and approval workflows to reduce friction, duplication, and time-to-market.
- Measure Performance & Optimize Impact: Define success metrics and dashboards for content usage, adoption, and business impact across teams.
- Ensure Brand & Compliance Excellence: Partner with Legal and enterprise brand teams to uphold compliance standards across all content outputs.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
- 1 year's supervisory experience or experience leading cross-functional projects.
Benefits
- Health benefits include medical, vision and dental coverage.
- Financial benefits include 401(k), stock purchase and company-paid life insurance.
- Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
- Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content managementAI-driven solutionsautomationperformance measurementdashboard creationversion controllifecycle managementtagging models
Soft skills
leadershipcross-functional collaborationproject managementcommunicationproblem-solving