Wallbox Chargers

Global Head of Growth – Digital Marketing

Wallbox Chargers

full-time

Posted on:

Location Type: Hybrid

Location: Barcelona • Spain

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Job Level

Lead

Tech Stack

SQL

About the role

  • Build and scale a world-class, in-house digital growth function.
  • Make digital the primary driver of B2B demand, pipeline, and revenue contribution.
  • Define and own the global full-funnel growth strategy (awareness → MQL → SQL → revenue).
  • Identify and scale new growth opportunities, channels, and experimentation frameworks.
  • Act as a change agent, driving a performance-first and data-driven culture across marketing and commercial teams.
  • Own the global B2B digital demand generation strategy, fully aligned with commercial and sales objectives.
  • Drive high-quality lead acquisition for installers, fleets, enterprise customers, utilities, and partners.
  • Partner closely with Sales, Sales Ops, and Regional Marketing to ensure pipeline quality, conversion, and revenue impact.
  • Lead CRM, marketing automation, and lifecycle marketing strategies to improve lead nurturing, conversion, and retention.
  • Own and continuously optimize the global web ecosystem, with a strong focus on UX, CRO, and content performance across audiences.
  • Oversee and scale paid digital channels (search, paid social, display, marketplaces, affiliates, etc.) with a strong focus on ROI, CPL, and CAC.
  • Manage media planning, budget allocation, bidding strategies, and optimization fully in-house.
  • Ensure tight alignment between paid acquisition, landing experiences, and CRM workflows.
  • Define and lead Wallbox’s global social media strategy with a performance and lead-driven mindset.
  • Balance brand storytelling and thought leadership with demand generation, particularly on LinkedIn and other B2B-relevant platforms.
  • Champion a data-driven mindset, leveraging analytics, dashboards, and experimentation to guide decisions (CAC, CPL, ROAS, LTV).
  • Define and track clear KPIs and performance frameworks across all digital and growth initiatives.
  • Lead, develop, and inspire a high-performing digital growth team.
  • Own and manage global digital marketing budgets with clear ROI accountability.
  • Act as a trusted partner to senior leadership, providing clear insights, performance updates, and strategic recommendations.

Requirements

  • 10+ years of experience in digital marketing, growth, or performance marketing, with senior leadership exposure
  • Proven track record in B2B lead generation at scale, ideally in tech, energy, EV, SaaS, or industrial environments
  • Strong experience owning or co-owning CRM and marketing automation platforms (Salesforce & Pardot) in a B2B environment.
  • Proven ability to connect digital acquisition channels with CRM workflows and sales pipelines
  • Hands-on experience in paid media buying, managed in-house (not agency-led)
  • Previous expertise in paid social, especially LinkedIn for B2B
  • Experience managing multi-market campaigns across Europe and the U.S.
  • Data-driven mindset with strong analytical and attribution skills
  • Demonstrated ability to build and scale high-performance teams
Benefits
  • Flexible working hours
  • Hybrid work schedule and half Fridays
  • Health Insurance
  • Flexible compensation tickets valid for transportation, childcare, and restaurant/food delivery apps
  • Car discounts & special advantages if you choose an EV!
  • Variety of breakfast and lunch dishes, every day, at a discounted price at our canteen
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingB2B lead generationCRMmarketing automationpaid media buyingdata analysisattributionperformance marketinggrowth strategyUX optimization
Soft Skills
leadershipteam developmentstrategic thinkingdata-driven decision makingcommunicationcollaborationchange managementperformance managementinsight generationstorytelling