Wall Street Prep

Business Development Rep

• Own the full sales cycle for Wall Street Prep’s individual programs, from prospecting and qualification through pitching, follow-up, and closing
• Develop and convert opportunities within WSP’s database of past learners, alumni, engaged leads, and prospective customers
• Build and execute cold outbound campaigns targeting finance professionals across investment banking, private equity, venture capital, corporate development, Big Four deal teams, and related sectors
• Source prospective customers and accounts using LinkedIn Sales Navigator, sequencing tools, and other sales prospecting platforms
• Develop personalized outreach for sophisticated finance professionals
• Manage self-pay and employer-reimbursed sales opportunities, adapting the approach to the buyer and purchasing process
• Help employer-sponsored prospects develop business cases for approval from managers, HR, or Learning & Development teams
• Coordinate with WSP’s enterprise sales team on account coverage and existing institutional clients
• Partner with Marketing and Demand Generation to improve messaging, targeting, lead generation, and conversion
• Track and report pipeline performance by source, buyer type, and program
• Help develop and refine the sales playbook for a new revenue channel

Business Development Executive, Individual Programs