Würk

Marketing Operations – Growth Manager

Würk

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Salary

💰 $75,000 - $95,000 per year

About the role

  • Develop keyword-optimized industry-specific landing pages and enterprise-ready product positioning
  • Collaborate with Sales to align messaging, improve conversion rate and nurturing throughout long sales cycles
  • Build and manage HubSpot workflows, lifecycle stages, lead scoring and segmentation
  • Create targeted, persona-based vertical nurture sequences for enterprise and mid-market audiences
  • Execute automated product, feature, onboarding, retention, and upsell campaigns
  • Own GA4, Looker Studio dashboards, UTMs, and attribution modeling frameworks
  • Ensure accurate source tracking, funnel integrity, and ROI visibility across channels
  • Deliver monthly reporting on pipeline contribution, conversion metrics, and marketing performance
  • Partner with Sales to optimize pipeline velocity, lead scoring accuracy and lead nurturing sequences
  • Support Customer Success with automated email sequences for client communications and retention
  • Collaborate with Product Team to create product marketing sequences to current clients and prospects
  • Collaborate with Partnerships through email lead nurture, content development, Salesforce dashboard reporting & analysis
  • Conduct regular keyword analysis to ensure SEO best practices and content optimizations across the website are consistent
  • Improve conversion rate optimization through A/B testing, UX/UI enhancements, call-to-action optimization, and analytics insights.

Requirements

  • Bachelor’s degree in marketing, business, analytics, or related field.
  • 5+ years’ experience across digital marketing, marketing operations, growth, or demand gen.
  • Strong expertise in CRMs, including Salesforce and HubSpot
  • Strong expertise in HubSpot automation, lifecycle marketing architecture, lead scoring, and segmentation.
  • Proven success increasing pipeline growth through CRO, and multi-channel digital strategy.
  • Hands-on experience with GA4, Looker Studio, UTMs, and attribution models.
  • Excellent writing, editing, and content structuring abilities.
  • Strong project management and cross-functional communication skills.
  • HTML/CSS, graphic design, or light development skills a plus
  • B2B SaaS experience a plus
  • HCM, workforce management & HR industry experience a plus
Benefits
  • Competitive medical, dental, and vision plans
  • 100% employer-paid basic life insurance, short term disability, and employee assistance programs
  • 401(k) traditional and Roth plans with Employer Match
  • Generous PTO, bonus, and stock options
  • $400 office equipment reimbursement
  • $300/year fitness reimbursement
  • Internet reimbursement
  • Paid professional development & tuition reimbursement
  • Generous referral bonuses
  • Paid parental leave
  • Remote-friendly work environment
  • Paid sabbatical leave program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOCROA/B testinglifecycle marketinglead scoringsegmentationanalyticsHTMLCSSgraphic design
Soft skills
writingeditingcontent structuringproject managementcross-functional communication