W.E. O'Neil Construction

Marketing Manager

W.E. O'Neil Construction

full-time

Posted on:

Location Type: Hybrid

Location: El Segundo • California • United States

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Salary

💰 $100,000 - $120,000 per year

About the role

  • Manage development and ongoing implementation of corporate brand.
  • Provide consistency in brand and how we talk about ourselves.
  • Collaborate with business development team to develop and execute pursuit planning activities to win new business, assist in selecting presentation team.
  • Develop branded presentations and proposals with targeted messaging.
  • Represent the firm to clients, peer organizations, and business associates.
  • Manage development of innovative promotions to connect with target audience.
  • Interview technical team for project content and stories.
  • Oversee storyboarding for professional photography, videography, and pursuits.
  • Manage quality control for all marketing deliverables.
  • Monitor legislative and/or regulatory activities that could affect the need for services.
  • Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership.
  • Participate in macro and micro SWOT analyses in collaboration with leadership and business development team.
  • Conduct a marketing audit and present findings to leadership.
  • Participate in strategic planning in collaboration with firm leadership and business development team.
  • Participate in creation of the marketing plan and budget.
  • Manage implementation of the firm’s marketing plan in conjunction with the corporate mission.
  • Assist leadership team in developing and driving strategic initiatives forward.
  • Oversee and assist in development of CRM and content management systems.
  • Collaborate with business development team to initiate, develop, and manage contact with current clients.
  • Conduct post-presentation debriefing internally and with the prospective client.
  • Analyze and interpret results of client perception surveys and satisfaction studies; present findings to leadership.
  • Develop initiatives and thought leadership content for collateral materials, website, blogs, media, print, video, and virtual site tours based on marketing plan strategies.
  • Assist in identifying metrics to track strategic initiatives and marketing success; present findings to leadership.
  • Manage marketing expenditures to ensure consistency with the budget.
  • Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity.
  • Manage office’s public relations, and/or collaborate with OII or specialized consultants to generate publicity for the firm.
  • Manage trade show and special event planning, execution, and follow up.
  • Write articles, case studies, and white papers.
  • Maintain internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts.
  • Mentor others in business/social etiquette and protocol.
  • Manage selection and implementation of marketing vendors and consultants, including videographers.
  • Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ULI, PWC, and others.

Requirements

  • Bachelor’s degree with 4 to 7 years of experience recommended.
  • Without a degree, 6 to 10 years of relevant A/E/C experience are required.
  • Recommended: CPSM certification (or pursuit of certification)
Benefits
  • 100% ESOP
  • Competitive Pay
  • Bonus Program
  • Medical/Dental/Vision Insurance
  • PTO/Sick
  • 100% Life Insurance
  • 401(K) with Match
  • Student Debt Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategybrand managementpresentation developmentcontent creationdata analysisSWOT analysismarketing auditbudget managementpublic relationsevent planning
Soft Skills
collaborationcommunicationleadershipmentoringorganizational skillsstrategic thinkingclient relationship managementproblem-solvingcreativityattention to detail
Certifications
CPSM certification