W.C. Bradley Co.

Director, Brand Management – 200M

W.C. Bradley Co.

full-time

Posted on:

Location Type: Office

Location: Scottsdale • Arizona • United States

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Job Level

Lead

About the role

  • Define and lead brand positioning, value propositions, and messaging frameworks
  • Own long-term brand strategy and equity objectives across the portfolio
  • Lead annual brand planning and ensure alignment to business goals
  • Serve as brand steward, ensuring consistency across all consumer and shopper touchpoints
  • Manage brand portfolios, including SKU prioritization and lifecycle management
  • Lead go-to-market strategy for new product launches and line extensions
  • Partner with Creative team to translate brand strategy into compelling storytelling
  • Collaborate with Media & Growth to ensure brand strategies are reflected in media investment decisions
  • Align with Trade Marketing and Sales on retail execution and promotional strategy
  • Work with Research & Insights to apply consumer, shopper, and category insights
  • Build, coach, and lead a high-performing brand management team
  • Establish clear brand management processes, frameworks, and governance
  • Develop brand talent and succession plans
  • Foster a culture of accountability, collaboration, and brand ownership

Requirements

  • 8–12+ years of experience in brand management or marketing leadership
  • Proven experience leading brands in a multi-channel, retail-centric environment
  • Strong strategic, analytical, and commercial skills
  • Experience managing and developing teams
  • Ability to influence cross-functional stakeholders
  • Experience in consumer goods (durables preferred), home improvement, or adjacent categories (preferred)
  • Experience managing complex brand portfolios (preferred)
  • Experience with retail media and performance marketing concepts (preferred)
Benefits
  • Leadership Attributes
  • Normal office work environment
  • E-Verify for employment eligibility
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementbrand strategySKU prioritizationlifecycle managementgo-to-market strategyconsumer insightscategory insightsretail executionpromotional strategyperformance marketing
Soft Skills
leadershipstrategic thinkinganalytical skillscommercial skillsinfluencingteam managementcollaborationaccountabilitycoachingcommunication