Business Development Associate
VSP Vision Care
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $58,656 - $92,328 per year
About the role
- Owns and executes strategies for generating high quality leads, qualifying prospects, and developing a strong flow of new business opportunities
- Responsible for the development of a communication strategy that nurtures and enhances relationships
- Provides insight on lead source effectiveness for all pipeline sources
- Collaborates with internal teams to ensure alignment of business goals
- Research and identify potential optical practices, partners, and/or customers using online tools, internal databases, and other resources
- Lead Customer Relationship Management (CRM) strategy, sending engaging cold outreach and other communications to attract new prospects
- Maintain and update the database of prospects and actively manage the pipeline to ensure timely follow-ups and tracking
- Enhance and optimize CRM processes, including messaging, content, frequency, and target audiences
- Help collect & organize diligence documents and necessary documentation during the initial diligence process
- Maintain and manage prospecting activity. Contact and evaluate lead qualification, schedule initial discovery calls. Track appointments as a leading KPI. Ensure all leads meet initial criteria via exploratory conversations, data collection, and evaluation
- Coordinate with partners for annual prospecting events and attend lead sourcing industry events.
- Work with internal events teams to provide materials for events
- Utilize internal teams and personal research needed to populate the prospect pipeline/database
- Collaborate with internal business partners to address and resolve inquiries as necessary
- Evaluate prospecting process/procedures, recommend, implement, and manage solutions to improve effectiveness
- Recommend and manage or participate in the development of transaction support tools based on trends and patterns of inquiries.
Requirements
- Bachelor’s Degree in Business Administration, Business Management, Operations, or related field or equivalent experience
- 2+ years’ experience in Sales, Sales Support, Marketing, Operations, or related field, preferred
- Previous experience in identifying and engaging with potential leads or prospects
- A natural relationship builder with excellent communication and interpersonal skills, the ability to influence and engage with professionals at various levels
- Able to manage multiple tasks, timelines, and follow-ups without missing details
- Capable of quickly understanding processes, tools, and nuances of prospect/lead generation
- Prior experience using CRM software to manage pipelines, track interactions, and generate reporting
- Strong organization skills to prioritize multiple tasks while working effectively in a very fast-paced and dynamic environment
- Ability to travel nationally, including some weekends for conferences, prospect dinners, and company events
- Strong problem-solving, analytical, and critical thinking skills
- Proven ability to understand business objectives, business environment, and products
- Experience articulating ideas in presentations and in writing, identifying key findings and recommendations to management and team members.
Benefits
- Eligible bonuses and commissions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead generationlead qualificationCRM softwaredata collectionpipeline managementreportingtransaction support toolscommunication strategyprospecting process evaluationdiligence documentation
Soft skills
relationship buildingcommunication skillsinterpersonal skillsinfluencing skillsorganizational skillsproblem-solving skillsanalytical skillscritical thinking skillstime managementpresentation skills