Business Development Associate
VSP Vision Care
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $58,656 - $92,328 per year
About the role
- Owns and executes strategies for generating high quality leads, qualifying prospects, and developing a strong flow of new business opportunities
- Responsible for the development of a communication strategy that nurtures and enhances relationships
- Provides insight on lead source effectiveness for all pipeline sources
- Collaborates with internal teams to ensure alignment of business goals
- Research and identify potential optical practices, partners, and/or customers using online tools, internal databases, and other resources
- Lead Customer Relationship Management (CRM) strategy, sending engaging cold outreach and other communications to attract new prospects
- Maintain and update the database of prospects and actively manage the pipeline to ensure timely follow-ups and tracking
- Enhance and optimize CRM processes, including messaging, content, frequency, and target audiences
- Help collect & organize diligence documents and necessary documentation during the initial diligence process
- Maintain and manage prospecting activity. Contact and evaluate lead qualification, schedule initial discovery calls. Track appointments as a leading KPI. Ensure all leads meet initial criteria via exploratory conversations, data collection, and evaluation
- Coordinate with partners for annual prospecting events and attend lead sourcing industry events.
- Work with internal events teams to provide materials for events
- Utilize internal teams and personal research needed to populate the prospect pipeline/database
- Collaborate with internal business partners to address and resolve inquiries as necessary
- Evaluate prospecting process/procedures, recommend, implement, and manage solutions to improve effectiveness
- Recommend and manage or participate in the development of transaction support tools based on trends and patterns of inquiries.
Requirements
- Bachelor’s Degree in Business Administration, Business Management, Operations, or related field or equivalent experience
- 2+ years’ experience in Sales, Sales Support, Marketing, Operations, or related field, preferred
- Previous experience in identifying and engaging with potential leads or prospects
- A natural relationship builder with excellent communication and interpersonal skills, the ability to influence and engage with professionals at various levels
- Able to manage multiple tasks, timelines, and follow-ups without missing details
- Capable of quickly understanding processes, tools, and nuances of prospect/lead generation
- Prior experience using CRM software to manage pipelines, track interactions, and generate reporting
- Strong organization skills to prioritize multiple tasks while working effectively in a very fast-paced and dynamic environment
- Ability to travel nationally, including some weekends for conferences, prospect dinners, and company events
- Strong problem-solving, analytical, and critical thinking skills
- Proven ability to understand business objectives, business environment, and products
- Experience articulating ideas in presentations and in writing, identifying key findings and recommendations to management and team members.
Benefits
- Eligible bonuses and commissions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lead generationlead qualificationCRM softwaredata collectionpipeline managementreportingtransaction support toolscommunication strategyprospecting process evaluationdiligence documentation
Soft Skills
relationship buildingcommunication skillsinterpersonal skillsinfluencing skillsorganizational skillsproblem-solving skillsanalytical skillscritical thinking skillstime managementpresentation skills