VRIFY

Marketing Operations

• Own and execute our ABM strategy, running 1:1 and 1:few campaigns against a target account list built in collaboration with Sales.
• Prospect and identify new high-value accounts; research target accounts to map decision-makers, influencers, and buying committees.
• Plan, launch, and optimize outbound marketing campaigns across email, LinkedIn, and other channels to generate engagement within target accounts.
• Own VRIFY's marketing email function: build, segment, QA, schedule, and send campaigns to both clients and prospects, including expansion-focused sends to existing clients and ABM sends to net-new accounts.
• Develop personalized messaging and content tailored to specific accounts, industries, and personas.
• Strategize plays and tactics with Sales to generate, progress, and close new leads and opportunities, and to drive contract expansions with existing clients.
• Use Salesforce daily for lead engagement, tracking, and follow-up, keeping records accurate and actionable for Sales.
• Build and maintain Salesforce reports and dashboards covering lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline.
• Manage lead lifecycle processes: capture, scoring, segmentation, routing, and clean handoff of qualified leads to Sales.
• Manage company and account enrichment, keeping firmographic and contact data complete and current, and maintain database health across Salesforce and connected tools: deduplication, list hygiene, and consistent campaign tracking.
• Run ongoing analysis of competitors, total addressable market (TAM), and campaign effectiveness; turn findings into recommendations for the team.
• Measure and report on ABM performance: account engagement, pipeline generated and influenced, opportunity velocity, and ROI.
• Manage the ABM and enrichment tools in our stack, and evaluate new tools and data sources where they improve results.
• Document processes and reporting so programs run smoothly through the contract term and hand back cleanly.

Marketing Operations Manager