Marketing Operations Manager

VRIFY

Marketing Operations Manager leading account-based strategy and email campaigns at VRIFY, a mining technology company utilizing AI. Collaborating with Sales on new lead generation and client contract expansion.

Posted 7/25/2026contractRemote • 🇨🇦 CanadaMid-LevelSenior💰 CA$125,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategy execution, leveraging Salesforce for lead management and reporting. Proficient in email marketing at scale, with strong analytical skills to measure campaign effectiveness and optimize outreach.

Highest-signal resume keywords

Account-Based Marketing StrategySalesforce ProficiencyEmail Marketing AutomationAnalytical SkillsCollaboration with Sales Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingLead ScoringCampaign OptimizationData AnalysisCopywriting

Soft Skills

Self-DirectedOrganizedCollaborative

Tools & Technologies

SalesforcePardotHubSpotMarketoZoomInfoApolloClayLinkedIn Sales Navigator6sense

Certifications & Qualifications

Salesforce Administration Certification

Industry Keywords

B2B MarketingTechnical IndustriesGeoscienceMiningB2B SaaS

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Own and execute our ABM strategy, running 1:1 and 1:few campaigns against a target account list built in collaboration with Sales.
Prospect and identify new high-value accounts; research target accounts to map decision-makers, influencers, and buying committees.
Plan, launch, and optimize outbound marketing campaigns across email, LinkedIn, and other channels to generate engagement within target accounts.
Own VRIFY's marketing email function: build, segment, QA, schedule, and send campaigns to both clients and prospects, including expansion-focused sends to existing clients and ABM sends to net-new accounts.
Develop personalized messaging and content tailored to specific accounts, industries, and personas.
Strategize plays and tactics with Sales to generate, progress, and close new leads and opportunities, and to drive contract expansions with existing clients.
Use Salesforce daily for lead engagement, tracking, and follow-up, keeping records accurate and actionable for Sales.
Build and maintain Salesforce reports and dashboards covering lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline.
Manage lead lifecycle processes: capture, scoring, segmentation, routing, and clean handoff of qualified leads to Sales.
Manage company and account enrichment, keeping firmographic and contact data complete and current, and maintain database health across Salesforce and connected tools: deduplication, list hygiene, and consistent campaign tracking.
Run ongoing analysis of competitors, total addressable market (TAM), and campaign effectiveness; turn findings into recommendations for the team.
Measure and report on ABM performance: account engagement, pipeline generated and influenced, opportunity velocity, and ROI.
Manage the ABM and enrichment tools in our stack, and evaluate new tools and data sources where they improve results.
Document processes and reporting so programs run smoothly through the contract term and hand back cleanly.

Requirements

What you’ll need

4+ years of B2B marketing experience, including hands-on ownership of account-based marketing or targeted outbound programs.
Working proficiency in Salesforce: building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities.
Salesforce administration experience or certification is a big plus.
Experience running email marketing at scale with a marketing automation platform (e.g., Account Engagement/Pardot, HubSpot, Marketo), including segmentation, QA, and deliverability best practices.
Familiarity with prospecting, enrichment, and intent tools (e.g., ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, 6sense) is an asset.
Strong analytical skills: comfortable measuring campaign effectiveness, sizing TAM, and analyzing competitors, then adjusting tactics based on the data.
Sharp copywriting for outbound and client email: clear, concise, and personalized.
Proven track record of close collaboration with Sales teams on shared pipeline goals.
Self-directed and organized: able to ramp quickly into existing programs, manage multiple campaigns at once, and deliver with limited oversight.
Experience marketing to technical or niche industries (mining, geoscience, or B2B SaaS with long sales cycles) is a plus.

Benefits

Comp & perks

Paid Time Off (PTO): Including vacation days, sick days, personal days, public holidays plus extra time during holiday season.
Work-Life Balance: Flexible work hours, remote work options plus option to use work space in Downtown Vancouver (free snacks & gym).
Wellness Programs: Fitness allowance, work from home allowance, mental health support.