Marketing

• Develop and execute marketing strategy for dual-sector ICP-based go-to-market motion
• Create high-impact content: case studies, whitepapers, landing pages, blog posts, email campaigns, webinars
• Serve as primary liaison and project manager for all fractional marketing resources
• Create sales collateral and enablement materials
• Test, measure, and scale channels that drive qualified pipeline

Marketing Manager

Account Executive

• Own the full sales cycle from qualified opportunity through close
• Focus primarily on private sector segment (manufacturing, industrial, energy companies)
• Individual quota: 4-5 new customers annually ($400K-$500K new ARR)
• Demonstrate a hunter mentality—actively source, pursue, and win new accounts
• Leverage advanced negotiation tactics to overcome objections and secure commitments
• Collaborate with CEO/Director on strategic accounts
• Provide competitive intelligence and market insights

VPO

Marketing Manager

Sales Account Executive