Volkswagen Group

Brand Manager

• Based in Sandton within the VW Commercial Vehicle department
• Responsible to develop, implement and measure all above and below-the-line marketing plans to build VWCV brand positioning and image
• Partner with product, marketing and media agencies to establish a strong media strategy for VWCV South Africa and align on global initiatives
• Collect and analyse market data for reporting and manage creative and media agencies and production suppliers
• Develop and implement advertising strategies aligned with business goals and strategic marketing objectives
• Manage and review all media planning and implementation for cost efficiency and target reach
• Conduct research to ensure communication achieves desired brand positioning objectives
• Create and distribute advertising bulletins to keep Dealers informed
• Develop and manage digital marketing strategies, including CRM, for each sub-brand to drive loyalty and retail sales
• Lead customer launch initiatives to support market share growth objectives
• Localise and review design, development and production of POS material to support dealers’ marketing initiatives
• Initiate, develop and implement promotional and experiential marketing campaigns to enhance brand image and awareness
• Manage editorial and advertorial content in the production of the VWCV customer magazine
• Manage the brand coordinator and their responsibilities to ensure effective brand support
• Collaborate across divisions and departments to deliver marketing initiatives grounded in strategic planning aligned with business objectives
• Manage brand budgets accurately and provide timely marketing information to the Dealer Network

Brand Marketing Manager

Engineer

• Plan, design, develop and introduce provision, modification and maintenance of material handling facilities, transport, packaging, processes and systems for optimal material flow to support Production, P&A, Localisation and Export projects
• Analyze, maintain and control Logistics Planning Contracts by liaison with VWS
• Plan and prepare detailed logistics material flow concepts, layouts, drawings and job specifications
• Conceive, design and procure logistics facilities (stillages, pallets, dunnage, trolleys, racking) and packaging
• Define detailed project plans, prepare enquiry requests, evaluate quotations and negotiate with suppliers
• Prepare appropriation requests, purchase requisitions and budget prices for corporate investment programs
• Arrange project/facility/service acceptance and hand-over, conduct equipment demonstrations and trials
• Draft and update Logistics Material Handling Contract specifications and convene stakeholder meetings

Project Engineer

Artificial Intelligence

• As part of Volkswagen Group Innovation, work on AI & Data Analytics for digital services for Volkswagen Group brands
• Process and analyze vehicle data and integrate AI into digitized vehicles
• Research perception and scene understanding problems in automated driving and investigate difficult/adverse driving scenarios for testing
• Develop and implement concepts to systematically generate traffic scenarios with anomalies or adverse conditions
• Research and analyze literature on generation of anomalous data
• Investigate data-driven deep learning methods for scenario generation for a selected use case
• Evaluate quality of generated data according to self-developed or predefined criteria
• Document and present results
• Internship duration at least 6 months; thesis topics defined with professor upon supervision confirmation

Brand Marketing Manager

Project Engineer

Internship / Master Thesis – Generative AI for Autonomous Driving