Volkswagen Group

Brand Marketing Manager

Volkswagen Group

full-time

Posted on:

Origin:  • 🇿🇦 South Africa

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Job Level

Mid-LevelSenior

About the role

  • Based in Sandton within the VW Commercial Vehicle department
  • Responsible to develop, implement and measure all above and below-the-line marketing plans to build VWCV brand positioning and image
  • Partner with product, marketing and media agencies to establish a strong media strategy for VWCV South Africa and align on global initiatives
  • Collect and analyse market data for reporting and manage creative and media agencies and production suppliers
  • Develop and implement advertising strategies aligned with business goals and strategic marketing objectives
  • Manage and review all media planning and implementation for cost efficiency and target reach
  • Conduct research to ensure communication achieves desired brand positioning objectives
  • Create and distribute advertising bulletins to keep Dealers informed
  • Develop and manage digital marketing strategies, including CRM, for each sub-brand to drive loyalty and retail sales
  • Lead customer launch initiatives to support market share growth objectives
  • Localise and review design, development and production of POS material to support dealers’ marketing initiatives
  • Initiate, develop and implement promotional and experiential marketing campaigns to enhance brand image and awareness
  • Manage editorial and advertorial content in the production of the VWCV customer magazine
  • Manage the brand coordinator and their responsibilities to ensure effective brand support
  • Collaborate across divisions and departments to deliver marketing initiatives grounded in strategic planning aligned with business objectives
  • Manage brand budgets accurately and provide timely marketing information to the Dealer Network

Requirements

  • A formal 3-year Degree / Diploma in Marketing / Engineering / Commerce in a recognised tertiary institution
  • Minimum 5 years’ experience in Product and Marketing
  • Experience in one or more: Product (Commercial Vehicles experience); Brand Promotions and Launches (ICE, PHEV and EV); Brand Advertising; Marketing Research / Market Intelligence; Media Strategy, Buying and Planning; Digital Marketing
  • Automotive marketing experience would be advantageous
  • Excellent communication and command of the English Language, both written & oral
  • Administrative / organisation skills
  • Strong people orientation and a team player
  • Thorough understanding of strategic marketing and brand strategy
  • Sound knowledge of media strategy including media buying and placement
  • Build and sustain multiple supplier business relationships
  • Expertise in the digital and social media environment
  • Customer focus – Dealers and external customers
  • Results driven
  • Process orientated
  • Proven work experience in leading a team
  • Ability to manage brand budgets and an understanding of financial principles
  • A high level of energy, enthusiasm and work commitment
  • Computer literacy, i.e. MS Word, Excel, PowerPoint, Internet
  • Note: Upload a certified copy of your ID and Qualifications to be considered for this position