Brand Marketing Manager
Volkswagen Group
full-time
Posted on:
Location: 🇿🇦 South Africa
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Based in Sandton within the VW Commercial Vehicle department
- Responsible to develop, implement and measure all above and below-the-line marketing plans to build VWCV brand positioning and image
- Partner with product, marketing and media agencies to establish a strong media strategy for VWCV South Africa and align on global initiatives
- Collect and analyse market data for reporting and manage creative and media agencies and production suppliers
- Develop and implement advertising strategies aligned with business goals and strategic marketing objectives
- Manage and review all media planning and implementation for cost efficiency and target reach
- Conduct research to ensure communication achieves desired brand positioning objectives
- Create and distribute advertising bulletins to keep Dealers informed
- Develop and manage digital marketing strategies, including CRM, for each sub-brand to drive loyalty and retail sales
- Lead customer launch initiatives to support market share growth objectives
- Localise and review design, development and production of POS material to support dealers’ marketing initiatives
- Initiate, develop and implement promotional and experiential marketing campaigns to enhance brand image and awareness
- Manage editorial and advertorial content in the production of the VWCV customer magazine
- Manage the brand coordinator and their responsibilities to ensure effective brand support
- Collaborate across divisions and departments to deliver marketing initiatives grounded in strategic planning aligned with business objectives
- Manage brand budgets accurately and provide timely marketing information to the Dealer Network
Requirements
- A formal 3-year Degree / Diploma in Marketing / Engineering / Commerce in a recognised tertiary institution
- Minimum 5 years’ experience in Product and Marketing
- Experience in one or more: Product (Commercial Vehicles experience); Brand Promotions and Launches (ICE, PHEV and EV); Brand Advertising; Marketing Research / Market Intelligence; Media Strategy, Buying and Planning; Digital Marketing
- Automotive marketing experience would be advantageous
- Excellent communication and command of the English Language, both written & oral
- Administrative / organisation skills
- Strong people orientation and a team player
- Thorough understanding of strategic marketing and brand strategy
- Sound knowledge of media strategy including media buying and placement
- Build and sustain multiple supplier business relationships
- Expertise in the digital and social media environment
- Customer focus – Dealers and external customers
- Results driven
- Process orientated
- Proven work experience in leading a team
- Ability to manage brand budgets and an understanding of financial principles
- A high level of energy, enthusiasm and work commitment
- Computer literacy, i.e. MS Word, Excel, PowerPoint, Internet
- Note: Upload a certified copy of your ID and Qualifications to be considered for this position