
Head of User Acquisition
Voicemod
full-time
Posted on:
Location Type: Remote
Location: Spain
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Job Level
About the role
- Be accountable for user acquisition targets per channel, including forecasting, performance reviews, and reporting.
- Own acquisition results across paid acquisition, organic acquisition, owned social channels, influencers, creators, affiliate programs, partnerships, and distribution-led acquisition.
- Translate company and marketing strategy into clear acquisition plans by channel, defining priorities, targets, expected impact, and trade-offs.
- Define short- and mid-term acquisition plans aligned with business objectives and growth targets.
- Establish and maintain forecasting models to support planning and investment decisions.
- Define and own acquisition KPIs, dashboards, and reporting cadence, ensuring visibility by channel, geography, and cohort.
- Review performance regularly, identify gaps, and drive corrective actions when results deviate from targets.
- Drive a culture of continuous experimentation and optimization, focused on scale, efficiency, and long-term impact.
- Manage the User Acquisition budget, including allocation, optimization, and efficiency across channels.
- Lead and develop a User Acquisition team, establishing clear ownership, roles, and operating rhythms across acquisition channels.
- Partner closely with VP of Marketing, Product and Growth teams, and Data teams for robust attribution, experimentation, and decision-making.
Requirements
- 5+ years of experience in user acquisition, growth, or performance marketing roles within B2C software products.
- Proven experience scaling consumer-facing products with millions of users, ideally in desktop and/or mobile environments.
- Strong hands-on background on B2C acquisition targets and budgets, with accountability for volume and efficiency.
- Demonstrated ownership of user acquisition targets, including volume, efficiency, and forecasting.
- Experience managing or influencing acquisition budgets, with a strong focus on ROI and sustainable growth.
- Ability to operate at senior manager level: translating strategy into execution plans, priorities, and trade-offs.
- Experience leading and scaling teams, setting clear goals, accountability, and operating rhythms.
- Strong analytical mindset, comfortable working with data, attribution models, and experimentation frameworks.
- Excellent communication skills and ability to collaborate cross-functionally.
- Fluent English (B2 or higher) written and spoken.
- Based in Europe (remote-friendly).
Benefits
- Flexible Working Hours
- Remote Working
- 23 vacation days
- Anniversary Celebration Program
- Generous Referral Program
- Extra time off on demand
- Wellbeing
- Flexible Benefits Plan
- Remote Stipend
- Free English or Spanish lessons
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
user acquisitionperformance marketingforecastingKPI managementdata analysisattribution modelsbudget managementROI analysisexperimentation frameworksB2C marketing
Soft Skills
leadershipcommunicationcollaborationanalytical mindsetstrategic thinkinggoal settingaccountabilityproblem-solvingteam developmentcross-functional collaboration