Voicemod

Data Analyst

• Define, track, and optimize key marketing KPIs across the funnel.
• Build and maintain dashboards and automated reports to guide decision-making.
• Analyze performance of campaigns (paid, organic, influencer, community) and identify actionable insights.
• Support A/B testing, cohort analysis, and segmentation to improve acquisition and retention.
• Translate complex analyses into clear recommendations for Marketing and Product teams.
• Proactively identify opportunities to optimize funnels and drive efficiency in marketing spend.
• Collaborate with cross-functional teams (Product, UA, Creative) to align on growth strategies.

Marketing Data Analyst

• Own and lead the analytics agenda for Marketing and Growth, becoming the go-to partner to both teams and shipping how analytics informs strategic decisions.
• Develop and evolve a KPI framework to track performance across the funnel and enable data-driven strategies.
• Connect company-level OKRs into actionable, channel-specific metrics that guide performance and accountability.
• Optimize and automate marketing funnels and data pipelines, leveraging API integrations and tooling to streamline analysis and reporting.
• Analyze marketing performance across paid, organic, influencer, and community channels; identify opportunities to improve ROI and player acquisition.
• Work cross-functionally with product, user acquisition, and creative teams to support campaign development with actionable insights.
• Conduct cohort analyses, A/B testing evaluations, attribution modeling, and customer segmentation to inform decisions.
• Forecast player growth, campaign outcomes, and marketing spend with statistical models and business intuition.
• Deliver compelling, data-driven narratives to stakeholders to support go-to-market strategies, content launches, and major updates.
• Mentor junior and mid-level analysts, fostering best practices and raising the analytics bar across teams.

Marketing Data Analyst

Staff Marketing Data Analyst