Digital Product Lead – Web Squad
Vodafone
full-time
Posted on:
Location Type: Office
Location: Istanbul • Turkey
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Job Level
About the role
- Own the product vision and roadmap for Vodafone.com.tr and related micro sites
- Manage and evolve customer journeys for users by collaborating with Marketing, Growth, Care, CX, IT, Operations, Legal and other stakeholders.
- Continuously improve digital customer experience through UX enhancements, capability expansion, and funnel optimization to boost web traffic, conversion and sales
- Identify, prioritize and lead new digital customer & revenue opportunities, stakeholders, builds sustainable relationships to drive increased business performance and best value outcomes.
- Own and continuously improve Vodafone.com.tr SEO Health Score by identifying and resolving technical SEO issues, ensuring all pages meet best practices and integrating new SEO-driven pages.
- Leverage Semrush and Google Search Console to monitor site health and organic performance, translating insights into prioritized backlog actions and technical improvements.
- Use data and analytic tools effectively (Adobe Analytics, Google Analytics, Semrush, Google Search Console, Content and CMS Management) to resolve customer issues and to identify and eradicate unnecessary challenges.
- Apply data management platforms (CDP, CVM Clusters, Big Data Models) to understand audiences, build segment and deliver unique audience profiles so digital channels can be personalized effectively
- Formulate hypotheses for, construct and execute A/B tests in order to maintain a deep understanding of customer needs, personas, and journeys
- Understand and leverage digital channels and technologies (e.g. iOS, Android, HTML, AI, Cloud, ML, GEO, etc.) that change the environment.
- Try new ideas, technologies and services, explores digital opportunities to boost digital sales and engagement.
- Define a robust MVP based on squad’s priority and your understanding of user research and the high-reaching space
- Work agile in squads closely with Solution Designers, Frontend/Backend developers and UX/UI designers
Requirements
- BSc. degree in Engineering, Business administration or Economics
- Advanced verbal and written communication skills in English
- Strong leadership qualities
- Clear communicator
- Able to balance the needs of partners from different disciplines and teams
- Interested in crafting product requirements based on research and data
- Experienced in A/B testing and conversion optimization (Adobe Target)
- Knowledge on Mar-tech tools (Adobe Analytics, Google Analytics, Adobe AAM, Adobe Target, Semrush, SEO)
- Good at data analysis and data driven decision making ability
- Care about continuous learning
- Resilient while working in competitive & rapidly changing environments
- Experienced in product management, digital technologies and innovations, user experience, analytics.
- Results-oriented with strong planning and organizational skills
- Problem solving & decision making
- Insight driven, analytic and out-of-the- box thinking skills
- Hands-on experience with mobile apps, web platforms or omnichannel digital products
- Familiarity with digital platforms, product management or digital funnel management / core telecommunication products is nice to have
Benefits
- Vflexy: Flexible Benefits Program
- Hybrid working kit
- Ergonomic kit allowance
- Digital meal voucher
- Flexible transportation allowance.
- Employee assistance hotline & counselling
- Comprehensive and flexible private health insurance
- Discounted price deals for wide range of products & services
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingconversion optimizationdata analysisSEOdigital customer experienceproduct managementuser experiencedigital technologiesanalyticsdata management platforms
Soft Skills
leadershipcommunicationproblem solvingdecision makingorganizational skillsresilienceinsight drivenanalytical thinkingcollaborationadaptability