Vodafone

Paid Search and YouTube Executive

Vodafone

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Be an integral part of the Paid Search team,
  • Work closely with the Biddable Media Analyst
  • Integration internally: Brand / Performance / Consumer / Segments
  • Execute campaigns to deliver against media and business outcome KPI’s that have been agreed with the Specialist, managing account, reporting and optimisation
  • Effectively and independently manage accounts in line with best practice
  • Work with direction from the Search Lead and Specialist to implement campaign builds based on their high level strategy.
  • Responsible for supporting the team with high quality analysis
  • Harness 1st, 2nd, and 3rd party data sets, to deliver effective segmentation and outcomes
  • Improve operational effectiveness, measured against ongoing process / capability auditing
  • Ensure right creative format use across search platforms., fulfilling media quality and personalisation goals, demonstrating A/B testing approach as lead by the Specialist.

Requirements

  • A track record of driving performance uplift on enterprise-level accounts.
  • Developed excellent time management.
  • Experience and understanding of platforms, including Google Ads and Bing Ads.
  • Expertise driving performance on enterprise-level accounts, analysis skills, appreciation of the digital marketing landscape and an organized approach.
  • Hands-on and operational experience of search technology platforms, i.e. Essential for Google Ads, Bing Ads, and Advantageous for DS, Marin, Kenshoo etc
  • Search PPC knowledge including account and keyword strategies, RSLA, KPIs and targets, script development / account automation tools, and related products, e.g. PLA’s
  • Very good data management and analytical skills, preferably from performing large scale analysis on media spend and performance, with strong attention to detail
  • Clear understanding of dashboarding technologies eg. Datarama, Data Studio, omniscope etc.
  • Can work independently, but collaboratively
  • Good communication skills – written and visual
  • Proven track-record solving problems and achieving targets.
  • Platform certifications i.e. Google Search Ads (Search, YouTube, GDN) preferred.
Benefits
  • up to 28 days off plus bank holidays
  • paid time for charity work
  • discounts
  • vouchers
  • pension plan
  • amazing learning tools
  • top-notch parental leave policies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCaccount managementkeyword strategiesA/B testingdata analysiscampaign optimizationscript developmentaccount automationsegmentationperformance analysis
Soft Skills
time managementorganizational skillsproblem-solvingcollaborationcommunicationattention to detailindependenceanalytical thinkingstrategic thinkingadaptability
Certifications
Google Search Ads