Vodafone

Paid Search and YouTube Specialist

Vodafone

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • This role forms a critical part of VodafoneThree’s in-house media team
  • Take full strategic and operational accountability of the Paid Search Channel within the Biddable Media team
  • Execute campaigns to deliver against media and business outcome KPI’s, managing account, campaign tactics setting, reporting and optimisation
  • Work with direction from the Search Lead to implement high level strategy
  • Responsible for executing testing plan and providing high quality analysis
  • Harness 1st, 2nd, and 3rd party data sets
  • Improve operational effectiveness, measured against ongoing process / capability auditing
  • Ensure right creative format use across Search platforms.
  • Support the Search Lead by helping to set development goals for the Search Executive.

Requirements

  • Relevant management experience in media industry – client, agency or consultancy side
  • Hands-on and operational experience of search technology platforms, i.e. Essential for Google Ads, and Advantageous for SA360, Marin, Kenshoo etc
  • Search PPC knowledge including account and keyword strategies
  • Remarketing, KPIs and targets, script development / account automation tools, and related products, e.g. Google Shopping
  • Brand and performance planning experience essential
  • Good knowledge of analytics, tracking tag management / implementation, and working with DMP’s
  • Experience of creating audience segments
  • Good data management and analytical skills
  • Understanding of dashboarding technologies eg. Datarama, Data Studio, omniscope etc.
  • Can work independently, but collaboratively
  • Good communication skills – written and visual
  • Proven track-record of driving projects and creating impact through pragmatic problem-solving
  • Basic knowledge of SEO would be advantageous
  • Platform certifications i.e. Google Search Ads (Search, YouTube, GDN) preferred.
Benefits
  • up to 28 days off plus bank holidays
  • paid time for charity work
  • discounts
  • vouchers
  • pension plan
  • amazing learning tools
  • top-notch parental leave policies
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchSearch PPCaccount automationanalyticsdata managementaudience segmentationdashboardingkeyword strategiesremarketingcampaign optimization
Soft Skills
communicationproblem-solvingcollaborationindependenceanalytical thinkingstrategic thinkingoperational effectivenessproject managementcreativityleadership
Certifications
Google Search Ads