Vodafone

Marketing Lead – Gaming

Vodafone

full-time

Posted on:

Location Type: Office

Location: Istanbul • Turkey

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Job Level

Senior

About the role

  • Lead ""gaming"" focused marketing plans that requires range of skills from market and customer research, shaping and strategizing marketing positioning around customers’ business drivers, and enabling best-in-class customer experience in all touchpoints.
  • Track & optimize campaign performance (inline with commercial success KPIs) in each step to understand best performing project layers and opportunities for new customer acquisition.
  • Manage gaming campaigns to reach targeted gamer/potential customer groups in order to build awareness through all paid & owned channel (Vodafone Yanımda app + web) ownership.
  • Brief & lead 360 go to market strategies for gaming ecosystem covering communication & execution & activation plans, by working with Brand Strategy & Media, Event & Sponsorship, Digital Services, Loyalty, Insights, Trade Marketing and Digital Marketing teams.
  • Seek opportunities in the gaming market through deepdive data analysis, competition & marketing communication benchmarks, extensive gaming market & trend research to generate actionable insights
  • Perform strong presentation and demonstration ability to influence key stakeholders & external partners. Build & manage strategic partnerships with gaming publishers/studios/platforms.
  • Identify possible traditional and digital media channels & platforms for integrated marketing communication campaigns to maximize visibility.
  • Manage & scale gaming influencer ecosystem, ensure allignment with commercial objectives to drive growth.
  • Support campaign executions for Vodafone FreeZone, youth segment.

Requirements

  • BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
  • Strong interest in gaming culture is a big plus including: e-sports and digital entertainment ecosystems; follows gaming trends, platforms and communities closely
  • Hands-on experience in digital marketing channels, partnerships and campaign execution
  • Has strong commercial mindset, ability to define marketing and sales opportunities and comfortable working with excel.
  • Has analytical thinking skills in every aspect of work and pays attention to details
  • Strong written and verbal communication skills and inter-personal skills
  • Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and partners
  • Result oriented and delivery-focused
  • Flexible mind set to adapt to a constantly changing business field, able to prioritize & multi-tasking and good at handling ambiguity.
  • Knowledge and experience of agile working model and/or ability to adapt to agile working environment and dynamics
Benefits
  • Vflexy: Flexible Benefits Program
  • Hybrid working kit
  • Ergonomic kit allowance
  • Digital meal voucher
  • Flexible transportation allowance.
  • Employee assistance hotline & counselling
  • Comprehensive and flexible private health insurance
  • Discounted price deals for wide range of products & services
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcampaign executiondata analysismarket researchcustomer experienceperformance optimizationstrategic partnershipsinfluencer marketingagile working modelcommercial mindset
Soft Skills
analytical thinkingcommunication skillsinterpersonal skillsteam playerresult orientedflexibilitymulti-taskingattention to detailcollaborationpresentation skills
Certifications
BSc degree in business administrationBSc degree in industrial engineeringBSc degree in economics