Marketing Lead – Gaming
Vodafone
full-time
Posted on:
Location Type: Office
Location: Istanbul • 🇹🇷 Turkey
Visit company websiteJob Level
Senior
About the role
- Lead ""gaming"" focused marketing plans that requires range of skills from market and customer research, shaping and strategizing marketing positioning around customers’ business drivers, and enabling best-in-class customer experience in all touchpoints.
- Track & optimize campaign performance (inline with commercial success KPIs) in each step to understand best performing project layers and opportunities for new customer acquisition.
- Manage gaming campaigns to reach targeted gamer/potential customer groups in order to build awareness through all paid & owned channel (Vodafone Yanımda app + web) ownership.
- Brief & lead 360 go to market strategies for gaming ecosystem covering communication & execution & activation plans, by working with Brand Strategy & Media, Event & Sponsorship, Digital Services, Loyalty, Insights, Trade Marketing and Digital Marketing teams.
- Seek opportunities in the gaming market through deepdive data analysis, competition & marketing communication benchmarks, extensive gaming market & trend research to generate actionable insights
- Perform strong presentation and demonstration ability to influence key stakeholders & external partners. Build & manage strategic partnerships with gaming publishers/studios/platforms.
- Identify possible traditional and digital media channels & platforms for integrated marketing communication campaigns to maximize visibility.
- Manage & scale gaming influencer ecosystem, ensure allignment with commercial objectives to drive growth.
- Support campaign executions for Vodafone FreeZone, youth segment.
Requirements
- BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
- Strong interest in gaming culture is a big plus including: e-sports and digital entertainment ecosystems; follows gaming trends, platforms and communities closely
- Hands-on experience in digital marketing channels, partnerships and campaign execution
- Has strong commercial mindset, ability to define marketing and sales opportunities and comfortable working with excel.
- Has analytical thinking skills in every aspect of work and pays attention to details
- Strong written and verbal communication skills and inter-personal skills
- Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and partners
- Result oriented and delivery-focused
- Flexible mind set to adapt to a constantly changing business field, able to prioritize & multi-tasking and good at handling ambiguity.
- Knowledge and experience of agile working model and/or ability to adapt to agile working environment and dynamics
Benefits
- Vflexy: Flexible Benefits Program
- Hybrid working kit
- Ergonomic kit allowance
- Digital meal voucher
- Flexible transportation allowance.
- Employee assistance hotline & counselling
- Comprehensive and flexible private health insurance
- Discounted price deals for wide range of products & services
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcampaign executiondata analysismarket researchcustomer experienceperformance optimizationstrategic partnershipsinfluencer marketingagile working modelcommercial mindset
Soft skills
analytical thinkingcommunication skillsinterpersonal skillsteam playerresult orientedflexibilitymulti-taskingattention to detailcollaborationpresentation skills
Certifications
BSc degree in business administrationBSc degree in industrial engineeringBSc degree in economics