Vocal Media

Research Analyst

• Conduct open-ended qualitative research across social media platforms, forums, and online communities to identify emerging narratives, trends, and audience attitudes relevant to specific issue areas
• Track discourse across platforms like TikTok, Instagram, Facebook, X, and niche online spaces, developing a real-time read on how conversations are forming and shifting
• Identify and analyze influential voices, content formats, and messaging patterns driving engagement on key topics
• Synthesize qualitative findings into clear, compelling deliverables such as memos, briefs, and presentations that translate online discourse into actionable insights for non-technical audiences
• Blend qualitative observations with quantitative signals to develop a well-rounded picture of how issues are resonating online

Research Associate

• Build and refine keyword-based search queries to scrape large volumes of social media posts, captions, comments, and transcripts relevant to specific issue areas
• Work closely with our data team to provide clear instructions on the type of analysis that works best for a given client or problem: sentiment scoring, topic modeling, analyzing engagement metrics, etc.
• Use AI tools to tag, classify, and code content at scale, categorizing posts by theme, tone, stance, or other relevant dimensions that would be impractical to label manually
• Translate findings into visualizations and written deliverables that make data-driven insights accessible to non-technical audiences
• Blend quantitative outputs with qualitative interpretation to develop findings that are both rigorous and narratively compelling
• Synthesize qualitative findings into clear, compelling deliverables such as memos, briefs, and presentations that translate online discourse into actionable insights for non-technical audiences

Performance Marketing

• Lead paid social strategy, media planning, and hands-on media buying across client campaigns.
• Conceptualize and execute comprehensive cross-platform targeting and deployment strategies for advocacy and paid influencer programs.
• Actively build, launch, and manage full-funnel paid campaigns in native ad managers (Meta, TikTok, Google Ads).
• Manage and pace client ad budgets, including developing custom and lookalike audience architecture with a focus on data privacy.
• Monitor daily performance against strict client KPIs and execute real-time optimization pivots and budget redistributions.
• Serve as the technical media buying advisor in client planning sessions, translating complex metrics (CPA, CTR, CPM) into actionable insights and authoring quantitative performance reports.
• Collaborate with Creator Program Managers to integrate organic influencer creative with paid media strategies.
• Support experimental creator program vertical, including supporting content strategy, creator sourcing, and reporting as needed.

Paid Media Manager, Creator and Experimental Programs

Artificial Intelligence

• Lead a comprehensive audit of workflows across teams, identify high-impact inefficiencies, and develop an AI adoption roadmap with clear prioritization and measurable outcomes
• Design and own the organization's AI training strategy — including materials, best practice guides, and workshops — ensuring meaningful, sustained adoption of tools like ChatGPT, Claude, and others
• Identify opportunities for custom plugins, automations, and integrations; partner with the tech team to scope, prioritize, and deliver solutions that address real organizational needs
• Serve as the organization's internal AI authority — monitoring the evolving landscape, synthesizing what matters, and translating it into actionable recommendations for leadership and teams
• Build frameworks and governance structures that support responsible, secure, and consistent AI use across the organization
• Influence without authority: align stakeholders at all levels around AI initiatives and drive buy-in for change

AI Adoption & Training Manager

Program Manager

• In partnership with the Operations team, create, execute, and improve processes across the company
• Support onboarding and account setup for new team members and clients
• Assist with miscellaneous operational needs as they arise — including supporting email builds and automation workflows
• Serve as an internal resource for team tools and platforms — including Slack, Notion, and Airtable — supporting access, troubleshooting, and general questions as they arise
• Assist with contracts and payments, supporting preparation, tracking, and timely execution in coordination with relevant stakeholders
• Balance speed and quality, with a consistent focus on tangible, measurable results
• Identify inefficiencies and proactively propose solutions to improve how we work.

Program Operations Associate

Operations

• Lead the design, execution, and continuous improvement of operational processes across the organization, in close partnership with senior leadership
• Manage and mentor operations staff, providing direction, feedback, and support on day-to-day priorities
• Serve as a key liaison between the sales and programs teams — facilitating clear communication, alignment on shared workflows, and timely resolution of cross-functional needs
• Own operational needs across programs, ensuring teams have the systems, tools, and support required to execute effectively
• Support programs directly as needed — including onboarding coordination, account setup, and process implementation
• Oversee tool implementation and new workflows, leading operational infrastructure projects that supports the broader team
• Hold a high bar for speed and quality, with a consistent focus on tangible, measurable results
• Proactively identify inefficiencies across the organization and lead the implementation of solutions that improve how we work.

Senior Operations Manager

• Audit workflows across teams, identify inefficiencies, and recommend AI-powered solutions that have a real impact on how people work
• Develop training materials, best practice guides, and workshops that drive meaningful adoption of tools like ChatGPT, Claude, and others
• Identify opportunities for custom plugins or automations, and work with the tech team to scope and build solutions that go beyond out-of-the-box functionality
• Stay sharp on the latest AI releases and industry developments, and bring that knowledge back to the organization in actionable way
• Ability to translate complex technical concepts for non-technical audiences