VLACE

Performance Marketing

• Campaign setup & optimization
• Support in setting up Meta Ads campaigns
• Ongoing optimizations (budget shifts, creative tests, A/B tests)
• Creative testing & content selection
• Analysis of creatives and derivation of hypotheses for new tests
• Collaboration with the social media team to select suitable image and video formats
• Preparation of simple creative briefs for new test variants
• Performance analysis
• Creation of weekly reports (KPIs such as ROAS, CPA, CTR, CPM)
• Derivation of optimizations based on data
• Analysis of funnel performance
• Support with landing pages & funnels
• Coordination with the team on landing pages required for campaigns
• Review of the user experience and recommendations for conversion optimization
• Market and competitor analysis
• Monitoring trends in Paid Social
• Research on competitors and their ads
• Creation of inspiration boards for new campaign ideas

Performance Marketing Intern – m/f/d