Vizgen

Marketing

• Marketing Execution, Product Marketing & Demand Generation: Manage integrated marketing campaigns that support demand generation initiatives and improve lead quality and marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates.
• Develop and execute integrated marketing communications plans across digital, email, social media, webinars, events, and trade shows to support product launches and ongoing commercial initiatives.
• Create and maintain marketing collateral including brochures, sales presentations, product datasheets, battle cards, white papers, application notes, and customer-facing content.
• Track campaign performance using demand generation metrics, including lead volume, lead quality, pipeline contribution, and conversion rates, and use insights to optimize campaign effectiveness.
• Plan and execute conferences, workshops, seminars, webinars, and customer events.
• Partner closely with Regional Sales and Inside Sales teams to support sales enablement initiatives and regional marketing activities.
• Collaborate with the Director of Product Management & Commercial Enablement to ensure marketing campaigns accurately reflect current product positioning, competitive differentiation, and commercial priorities.
• Collaborate with the Director of Product Management & Commercial Enablement to develop product messaging, value propositions, and positioning that clearly communicate customer benefits and differentiate Vizgen's solutions in the marketplace.
• Partner with Product Management and Commercial teams to support product launches by creating go-to-market plans, launch materials, competitive intelligence, and sales enablement resources.
• Team & Vendor Management: Provide strategic direction and day-to-day guidance to contractors, agencies, and cross-functional teams to ensure projects align with marketing objectives.
• Source, onboard, brief, and manage external creative, digital, and marketing agencies to deliver high-quality marketing initiatives.
• Review and approve marketing deliverables to ensure accuracy, consistency, scientific integrity, and brand compliance before external publication.
• Budget Management: Collaborate with the Sr. Director of Finance & Business Operations and Global Marketing Leader to maintain accurate marketing budget tracking, forecasting, and reporting.
• Support annual budget planning and monthly and quarterly budget reconciliation while identifying opportunities to improve efficiency and resource allocation.
• Manage vendor and agency expenditures within approved budget guidelines.
• Brand & Corporate Communications: Maintain consistent brand messaging and visual identity across all customer-facing communications and marketing channels.
• Develop scientific and corporate content that strengthens Vizgen's brand awareness, thought leadership, and market credibility in partnership with executive leadership and external resources as needed.
• Support customer advocacy initiatives, including case studies, testimonials, reference programs, and success stories.

Senior Global Marketing Manager